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Happy Valentines Month
The History of WCHU, Channel 33, Champaign, IL
and WICD, Channel 24, Danville, IL
1959 - 1967


A Lesser Facility is now Planned
Due to the FCC denying a request filed by Plains TV against competitor WCIA, it appeared that Plains decided to "punish" viewers by downgrading the plan to build Channel 33. The original plan was to create a full-powered television facility that could have brought NBC programming to east-central Illinois. After the FCC decision, the application for a full-powered UHF station, filed in 1956, was pulled from consideration.
Plains Television, along with the Balaban brothers, was busy purchasing other broadcast properties at the same time. The "downgrading" of the proposed channel 33 may have been to save cash. For whatever reason, building a television station to serve Champaign-Urbana with "lesser facilities" would finally occur in 1958-1959.
By "lesser facilities," the plan would downgrade the power output of what would become WCHU from a proposed 200 kW to 5.5 kW, and instead of a 650-foot antenna, it would be 150 feet. Suddenly, the signal of this proposed east central Illinois property would decrease from a 50-mile radius to a mere 15 miles!
Construction began in November 1958 and was completed on April 24, 1959. Ultimately, that's when WCHU went on the air from the Inman Hotel in Champaign to broadcast the off-air signal of WICS, static and all.




NBC for Champaign-Urbana, but not much more
Before WCHU, NBC programming was seen all over east central Illinois on WCIA and in color, too! Channel 3 picked up a secondary affiliation with NBC in 1953, just after signing a contract with CBS as its primary affiliate.
This would monopolize the two strongest broadcast networks for WCIA. WCIA would air an occasional NBC program such as "Dragnet," "Groucho Marx-You Bet Your Life," "Colgate Comedy Hour," "Your Hit Parade," and other special events from 1953 to 1958. It was also WCIA's only source of color programming, aside from an infrequent CBS color presentation during that period. WCIA converted to broadcast color from network programming in 1955; now, with the loss of NBC, WCIA cannot "show off" its technical dominance to central Illinois color TV viewers.
This was also bad news to other East Central Illinois NBC viewers. Unless you lived close to Champaign, you would lose NBC programming entirely. It was also temporarily bad news for those who invested in color televisions throughout the area, as WCHU would not broadcast NBC color until 1961.

In the above photo, taken sometime around 1960 or so, of downtown Champaign looking west from the railroad overpass above University Street, the tower and antenna of WCHU, Channel 33, are clearly visible. The top mast is actually the antenna of the low-powered TV station that only gave the station a range of around 15 miles!
(Photo courtesy of T.J. Blakeman)
Realistically, though, the color quality would likely have been less than perfect since Channel 33 would still be rebroadcasting WICS's over-the-air signal. That additional video generation in the broadcast chain may have distorted WCHU's signal enough to smear any acceptable color video when the station broadcast color in 1961.
When WCHU signed on in April 1958, it was found that WICS's daytime signal was far too weak for rebroadcast on WCHU. During the evening hours, though, the reception of the off-air signal of WICS was far better. At the time, WICS broadcast its signal from a new 900-foot tower/antenna at Mechanicsburg, Illinois, 65 miles from WCHU. That location, tower, transmitter, and antenna were set up to reach Champaign and to serve the future, soon-to-be-on-the-air WCHU.
To address the issue, an application was filed shortly after its initial sign-on to construct a receiver/microwave link antenna/tower at the highest elevation in Champaign County, northwest of Champaign. The FCC granted the application, and a 150-foot tower/antenna was built, along with an off-air receiver and a microwave link that would relay the WICS signal to the Inman Hotel in downtown Champaign.
With this new link, WCHU expanded its broadcast day with a much more reliable programming source. Channel 33 began broadcasting at the same time as WICS in Springfield on September 13, 1959. The station included some local origination within a newly constructed studio on the second floor of the Inman Hotel.
It's pretty obvious today that Plains Television made a mistake in lessening the WCHU facility. This ridiculous business choice would create a culture for the station, positioning it as the weaker, less relevant station in the market, a stigma attached to WCHU and later WICD for decades! It also contributed to the demise of WICD's full-service station in 2015, when Sinclair Broadcast Group's misguided decision reduced the full-powered WICD to a translator rebroadcasting the signal of WICS.

Here are the people in charge, Mr. and Mrs. Harry Eskew, who were placed at the helm of WCHU. Harry was formerly at "technical services" at WICS while Mrs. Eskew was the former "Traffic Manager" at WICS. She would now be the Office Manager at WCHU.
(photo Urbana Courier)
WCHU-TV Employee Roster 1962-1964
(as remembered by Ted Sodergren)
Station Manager: Jim Kelly
Sales: Joe Norris
Traffic: Shirley Eskew
Program Director: Bob Lumpp (weather announcer as needed)
Weathercaster: Carol Fisher
Chief Engineer: Harry Eskew
Control Room Engineers: Gerry Probst and Gene Euling
Director/photographer: "Deke" Kurtz
News Announcer/reporter: Charlie Anderson
Announcer/Interviewer/booth Announcer: Keith Page
"Uncle Otto" and production: Dave Otto
Studio Production Staff: Ted Sodergren, Joel Hartman
Receptionist/traffic assistant: Barbara Bluege
All text and photos in the section above have been used with permission. They are owned by Ted Sondergren, who has graciously allowed them to be included on this website.
WCHU Staff
The original staff of WCHU included Vice President Milton Friedland, who had been with WICS since 1953 and would also oversee operations at WCHU. Others managing both stations included Jerry Merritt, chief engineer, and Jack Hoskins, program director.
The on-site staff included both Mr. and Mrs. Harry Eskew. Mr. Eskew was from WICS's technical services and would supervise the new station. His wife was a former traffic manager and would serve as the station's office manager. Jerry Dodds was the station's only account executive, and Bob Daniels was the announcer. Others in the operations and engineering staff were Roger Thorp and Glen Horton—a small staff for a small station.
Read more about Ted Sodergren's Story of working at WCHU during the early days. Just click on the button above.

An RCA TK-10 Monochrome camera

Projectionist Joel Hartman

The view of the video control board in use.

An RCA TK-10 Monochrome camera
(All photos above are ©Ted Sodergren and are used here by permission)
Memories of Ted Sodergren
* Note the monitors labeled with "20", "33", and to the far right "24." The video monitors included three Admiral table model TV sets, which would have used the "off-air" tuners to monitor the three stations. The second monitor likely displayed the video before it was sent to the transmitter, while the one in the middle picked up the "off-air" signal.
The video switcher is directly in front of Mr. Probst with the Gates audio board model called "The Yard" sitting on top. The control room operator had to do both audio and video switching. Also to the far right is probably the commercial scripts for live and recorded reads....done by the "booth announcer" and at the far left could have been the program log....and the list of phone numbers of other staffers and probably the main control of both WICS and WICD. This equipment is also full of tubes and other heat-producing electronics that require additional air conditioning. Notice the wall unit at the upper right-hand side of the picture.
** This photo also shows the reel-to-reel tape with the continuity log for the commercial copy. Apparently, much of the "booth announcing" was pre-recorded on reel-to-reel tape for each day's broadcast schedule. There was another "Magnicord" reel-to-reel recorder/player that could be switched between as commercials changed. The rack on the wall was probably for reel-to-reel tapes with individually recorded commercial audio for playback.
Also, note the larger monitor just to the far right. It appears to be an RCA color TV which was used to monitor the "color" off-air signal of WCHU, and its broadcast of NBC color programming.
The television station license and various operators' licenses are displayed just above the control room door. By the way, it appears the air conditioner's exhaust was blown into the hallway.
*** The "Window on the Weather" would include a shot of the current weather conditions in downtown Champaign as viewed from the studio window. Carol Fisher was the original "weather girl" of WCHU
WCHU Gains Color for NBC
In August of 1960, WCHU announced it would soon be broadcasting in color, potentially in time for the 1960 World Series. According to Milton D. Friedland, color would be a permanent addition to television because RCA and NBC had invested heavily in developing the technology. The estimated cost of implementing color-casting at WCHU was between $15,000 and $20,000. Friedland revealed that shows such as "Jack Paar, Perry Como, and Dinah Shore" would be broadcast in color on WCHU. However, WICS had already been broadcasting in color for three years at that point, while WICD (see WICD early history at WDAN-TV History), WCHU's sister station in Danville, could not do so due to financial impracticality and technical impossibility.
Only NBC programming was broadcast in color. Similarly, WCIA broadcast network color shows since 1954, while CBS had limited color shows available and did not have regular color programming until 1966. This was partly due to RCA/NBC holding the patents on the technology necessary for color broadcasting. At first, William Paley, the CBS President, was determined not to purchase RCA technology. (He would later be forced to buy RCA equipment and cameras, but had technicians remove the "RCA" logo from anything visible.)
The FCC's decision in the 1950s to establish color TV standards also delayed color broadcasting. Although CBS's color system was reportedly of higher quality, it was not compatible with the millions of TV sets in use at the time. RCA/NBC's system, which was compatible, ultimately won out after much debate and haggling between the two companies.

The NBC Peacock as seen by those with color TVs on WICS, CHannel 20

The NBC Peacock as seen by those with color TVs on WCHU, Channel 33

The NBC Peacock as seen by those with color TVs on WICD, Channel 24
Due to technical limitations, the color signal transmitted from WICS in Springfield and rebroadcast on Channel 33 in Champaign would have had poor video quality when it reached viewers' TV sets on the low-powered WCHU. Additionally, the low-powered off-air signal of WCHU received in Danville was well beyond the normal Channel 33 rebroadcast range for the Danville area. As a result, it's not surprising that no attempt was made to upgrade WICD's transmitter on Channel 24 to support color broadcasting, since the overall signal quality would have been significantly degraded for Channel 24 viewers. The decision not to equip WICD-TV in Danville for color was that the old 1953 station transmitter was not designed for retrofitting with the add-on equipment needed to broadcast color. There may already have been plans to create a full-powered station soon that would broadcast from east-central Illinois into west-central Indiana. Eventually, that occurred in 1967 with the creation of Channel 15, which took on the call letters WICD of its Danville predecessor, Channel 24.

1962-

1967-1968

Daytime

1962-
A Selection of NBC
Shows from 1959-67
(right) The opening page of local listings from TV Guide® when the Channel 24 WICD listings were added to the lineup. Even though Channel 24 had been broadcasting since 1953, the previous owners (Northwest Publishing) chose not to include the station.
(TV Guide® courtesy of J.R. Evans)

The last Iowa/Illinois edition

The first of the central Illinois edition

The last Iowa/Illinois edition
(TV Guide® ad courtesy of J.R. Evans)

Dave Otto as "Uncle Otto"

"Honk" and "Toot", puppets played/voiced by Keith Page

1965-Saturday, TV Guide, WICS/WCHU, WICD wasn't included because it didn't colorcast. TV Guide

Dave Otto as "Uncle Otto"
"Wagon Train" was NBC's highest-rated show one year after its premiere in 1957. By 1958, it was one of the top 2 shows on all television. It was part of a series and part of an anthology, focusing on a different set of characters while maintaining a regular cast as well. The series continued on NBC through 1962, when it moved to ABC.
(YouTube)
"Laramie" aired on NBC in 1959 and continued through September 1963.
(YouTube)
"Uncle Otto's General Store" was the WCHU/WICD local children's show on weekday afternoons on Channels 33 and 24. Dave Otto was the star with the puppets of "Honk" and "Toot." The puppeteer was WICD's Keith Page in his early days of broadcasting. Keith also supplied the voices of the puppets. The show also included a studio audience of local kids and a mix of Warner Bros. cartoons. Shows like this helped establish the habit among younger audiences of watching local television stations.
(Pictures from WICD and the Doug Quick Collection)


From 1956 to 1961, "The Tennessee Ernie Ford Show" aired on NBC and was among the network's top 20 shows each season. This installment, from 1960, was broadcast in color on WCHU (not on WICD).
(YouTube)
This installment of "Perry Como's Kraft Music Hall" is from April 4, 1960, when it was broadcast live on NBC in color. This kinescope was filmed from the original broadcast in black and white, but this is how the show was seen originally on WCHU, as the station was not yet set up for color.
(YouTube)
Here's one of the Bob Hope Comedy Specials as broadcast on April 25, 1962. His guests include Janis Page, Frank Sinatra, and Dorothy Lamour.
(YouTube)
Don Adams played Agent 86 in "Get Smart," which aired on NBC from 1965 to 1969 and ranked in the top 15 during its first year, 1965-66. Here is a compilation of the "Best of Get Smart-Season One).
(YouTube)
Chevrolet was the major sponsor of NBC's "Bonanza," and if they could have had the Cartwrights' drive Chevys instead of riding horses, they would have done it. This piece features Canadian actor Lorne Greene on the set of Bonanza doing a sales commercial for Chevy dealers as part of a series called "Impact 66". This is the part that is both motivational and outlines the new cars for the upcoming sales season.
(YouTube)





A Selection of Syndicated
Shows from 1959-67

Plains Television's Future
To vie for national and regional ad revenue, WICS established two stations to cover Springfield, Decatur, and Champaign-Urbana-Danville. Plains Television planned to cover mid-Illinois within five years. The FCC received the plan in January 1965, which was publicly announced in June 1966. Originally, Channel 21 was to replace channels 24 and 33 with a full-power station by 1967.
WCHU Increases Local Origination
Local origination was split between WICS and WCHU/WICD and featured newscasters such as Douglas Kimball, as well as the "Standard Oil News at 6 PM and 10 PM" from WICS-TV. The need for local origination became obvious, and studios were constructed within the small confines of the Inman Hotel in downtown Champaign. Localizing the WCHU product could better attract a Champaign-Urbana audience and local advertisers, adding to the audience of WICS in Springfield and helping bring even more viewers to the total audience of the central Illinois NBC affiliates.
According to more than one former WCHU employee, a small group of local employees lobbied for more local origination with the powers at WICS throughout the early 1960s.
The Dunkel/Eaton Report on WCHU/WICD
With the addition of studio hardware at WCHU, local News at WCHU/WICD would be provided by the Dunkel/Eaton Report, which originated in Danville and Champaign. Dunkel was in Danville, and Eaton was in Champaign. It was a local version of NBC's Huntley/Brinkley Report.
The complexities of producing such a news broadcast from two different locations would have been a major challenge, and it would have required excellent coordination between the two stations. Since WICD received programming from WCHU, the Champaign side of the broadcast was to operate as usual. For WCHU to broadcast the Danville side of the local news, it would have to reverse the process and rebroadcast the WICD signal. One could only imagine the technical nightmare this would have created for operators at the time. It's unknown how long this newscast arrangement was used, but it certainly wasn't used after 1963.
Children's Programming at WCHU and WICD
Kids were king during the era, often having a couple of hours of local programming directed at them (and their mothers), including "Clicka T. Clack and his Friends" and "The Funny Company" from WICS. Both included a panel of kids from the Springfield area and a Warner Bros. cartoon staple. At WICD, it was Uncle Otto's General Store, owned by David Otto.
Keith Page, a longtime weathercaster, began at WCHU as a puppeteer on Uncle Otto's General Store and as the alter egos "Honk and Toot." Keith was also a booth announcer, pre-recorded all commercial station breaks, and became a weathercaster when weather "girl" Carol Fisher left the station in 1964. See the pictures in the gallery above.
WCHU and WICD Network Programming
Through 1964, the stations would broadcast almost all of the WICS programs, including those from NBC. Local commercials would be inserted over the WICS local commercials by cutting off the WICS simulcast and airing local spots, mainly consisting of slides, TV card images, and live-read commercials. After the local commercial(s), the simulcast would continue, and the WCHU/WICD broadcast would rejoin the WICS signal.


Here's Douglas Kimball, who was actually in Springfield, but it appears that at least part of the newscast originated in Champaign with local news and weather.
(from the Urbana Courier)



The 5 O'Clock report as broadcast on
WICS/WCHU/WICD and W-75-AD in the mid-1960s.
Nick Alexander, Dale Coleman, and Wayne Cox anchored the Springfield newscasts, while Alan Crane and Joe Thompson anchored the Champaign-Danville newscasts. Dale Coleman, along with Al Pigg(see WTVP) and Kim Wilson, had the distinction of spending their careers at both WICS and WTVP during the 1950s and '60s.
(ad from TV Guide®
and the Doug Quick Collection)
Four signals to cover mid-Illinois! WICS, Channel 20, Springfield; WICD, Channel 24, Danville; WCHU, Channel 33, Champaign, and W-75-AD in Mattoon. By the Summer of 1967, better coverage would be achieved with only two signals.

Milton Friedland, Vice President and General Manager of the Plains Television Stations, announced in a TV Guide ad that construction was once again underway on the new Channel 15 broadcast tower after an ice storm took the first one down early in 1967. In the next segment, see more on the catastrophic loss of the new WICD broadcast tower.
(from TV Guide® and the Doug Quick Collection)

It appears to result from poor programming judgment or a decision made without considering the consequences of WICS/WCHU's decision to air the off-network syndicated show "Laramie" instead of the new science fiction show "Star Trek." The decision was made to sell more prime-time commercial time. Although "Laramie" was in color, it was not available in color on Channel 24. This information is from TV Guide® and the Doug Quick Collection.
Sources:
"Pictures on the Prairie: The First Ten Years of Mid-Illinois Television by Doug Quick, the curator of this site.
Broadcasting-Telecasting Magazine
TV Guide®
WICD-TV
Danville Public Library
Urbana Courier
Urbana Free Library
You Tube
"Total Television" by Alex McNeil
Contributors:
Bob Lee (Screen Grabs)
Keith Page
Ted Sondergren
Dave Boyer
J.R. Evans and his TV Guide© Collection
T.J. Blakeman
Click on the image at left to
go to the history of WICD 1967-2015
