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WICD, Channel 15, Champaign, Illinois History

Part 6: The Sinclair Years with NBC (1999-2005) and WICD-DT

The Sinclair Years with NBC were building years, especially in the area of digital broadcasting.  Sinclair made the commitment early on to begin the construction of a full powered digital station which would be able to broadcast network hi-definition video at 1080i and 5.1 multi channel surround audio.  The new transmitter was installed at the tower site in the Homer-Fithian area along with all of the needed hardware such as antenna, which was installed just below the mast and channel 15 antenna.  This is an investment of millions as new microwave transmitters/receivers had to be installed between studio and transmitter which would handle the additional bandwidth needed for relaying the Hi-Definition vidio and additional channels of audio.  After making the investment in all of the needed network equipment, it was going to be a short run....as WICD's days as an NBC affiliate were coming to a close.  By September 5th, 2005, WICD became an ABC affiliate....and the conversion to allow WICD to broadcast ABC programming in Hi-definition began all over again, as equipment had to be swaped out...virtually overnight.

WICD continued to gain ground in news as well.  Numerous staff changes took place over the period, as reporters, anchors and others came and went.  It's a fact of life in markets of this size, but during those years, the station continued to improve with additional live in the field capabilities and the biggest obvious improvement was in the area of graphics.  Promotional efforts continued to grow as well.  Sinclair brought a much improved visual style to local news with large market graphics and music.  WICS/WICD also utilized the resources of "News Central", a centrally located news organization owned by Sinclair which brought a uniform news product to many of Sinclair's stations which up to that time had no local news product.  "NewsCentral" station's generally used a shell of world and national news and weather segments then inserted their own local news product within the shell.  This meant that many of those local stations would have small news gathering capabilities.  Since WICS and WICD both had existing news operations, the use of "News Central" material was minimal outside of the daily commentary from Sinclair executive Mark Hyman.

In 2005 the die was cast as NBC had made arrangements with LIN Broadcasting with at least two other affiliate switches to include WAND in the package and make channel 17 the NBC affiliate for central Illinois.  That left stations WICS and WICD without a network after September.  By mid Summer, the agreement was made to make WICS and WICD both ABC affiliates.  At the time NBC was getting big numbers with a pretty solid lineup....while ABC struggled.  But, as things happen with network ratings.... changes can happen fast.  By the time WICS/WICD were ABC affiliates "Desperate Housewives" and "Grey's Anatomy" were part of the network's Sunday night lineup and ABC gained audience numbers like it hasn't seen in a number of years.  So....as it turned out, the network switch will work to the advantage of WICS/WICD.  More about that coming up in part 7....









Jerome Ritchey, Tiffani Sargent, Eric Renderle and Scott Musgrave. 
This was the anchor lineup from the early days of the Sinclair ownership, 2001.





Above the left two graphics are a series of NBC graphics during the period.  It shows stars from select NBC primetime shows.  The right two graphics were a part of a program in which NBC would air shows "seamlessly", that is, bumping the end of one show, immediately into the next show.  It also included the shrinking of the credits of it's shows into a much smaller area of the screen, so as to allow the airing of a promo for other NBC shows.  It could and was also used as the epilog of the series which had just aired.  This would take viewers into the next show, with no local commericals.  The local station breaks were placed mid shows at around 15 and 45 minutes after the hour, half way through the show.  The theory, was that audiences would be less likely to switch to another channel.  It wasn't long before all the networks were doing pretty much the same thing.  This NBC technique was called "NBC 2000."


"The Apprentice" with Donald Trump, a reality show based on success in business.  This is where the phrase, "You're fired!" made it's way into the TV phrase book.
An NBC promo graphic for a show running on Monday nights.
Another promo graphic, this time for the 54th Annual Emmy Awards which aired on NBC.
NBC's primitime news series, "Dateline" ran during the late 90's and early 00's as many as three times a week.
"Another World" continued it's run on the daytime schedule until 1999, when it was cancelled.
WICD wasn't the first to broadcast a hi-def signal, but the station wasn't the last! WICD broadcast a full powered digital signal, with NBC programming in High Definition from the early 00's.
NBC's "The Tonight Show" was the first late night series which broadcast in hi-def.  Why not, "The Tonight Show" accounts for over 15% of NBC's total profits!
"Medium" one of the prime time series broadcast in Hi-Definition on WICD.  "Medium" began it's run in 2005.
"The West Wing" ran on WICD during it's best days on prime time.  It was also broadcast in hi-def on NBC and WICD.
It's too bad that "ER" wasn't broadcast in Hi-Def from the beginning, when the show was in it's "glory years."
Evenutally "Late Night with Conan O'Brien was added to the late night Hi-Def line-up.  That was done right before the network switch in September of 2005.

"Just Shoot Me" premiered on NBC in March of 1997 and continued it's run until Aug of 2003.  It starred Laura San Giacomo, George Segal, Wendie Malick, Enrico Colantoni, David Spade and Rena Sofer.

"Scrubs" was based on the lives of employees and doctors at a hospital.  It starred Zach Braff, Donald Faison, Neil Flnn, Sarah Chalke, John C. McGinley and Judy Reyes.  It airred on NBC beginning in 2001.
Here is pictured the host of "The Weakest Link" Anne Robinson where contestants were trying at winning a million dollars.  It ran from 2000-2001.
WICD brought the sponsored ID to life during the 1990's.  Now everyone does it.  This is one with Mountain Dew, a 4-second commerical blast.
This TV franchise keeps getting bigger and bigger....at least from 1990 to 2001....when it finally peaked.  In 1990 it was "Law and Order", then by 1999, it spun off "Law and Order: Special Victims Unit" and by 2001 there was "Law and Order: Criminal Intent."  "Law and Order" starred Jesse L. Martin, Milena Govich, S. Epatha Merkerson, Sam Waterson, Alana de la Garza, Fred Thompson.  "Law and Order: SVU" starred Mariska Hargitay, Richard Belzer, Christopher Meloni, Diane Neal, Ice-T, Dean Winters, Michelle Hurd and others during it's run.  Meanwhile "Law and Order: Criminal Intent" starred Chris Noth, Vincent D'Onofrio, Kathryn erbe, Julianne Nicholson, Eric Bogosian, Samantha Buck, Jamey Sheridan and others.


Here is a series of scenes from the news anchor lineup used in newscasts in 2003 right before the much improved look of the station graphics of the next year.



Here is the anchor lineup in 2004-2005 with Doug Quick(weather), Aubrey Mika and Jim Niedelman along with Andrew Miller(sports).

"First News at 5" was WICD's early evening newscast which by 2004 was anchored by Aubrey Mika, Lauren Petty and Doug Quick.  Above is one of the graphics from the newscast, along with a couple of ics of Lauren Petty and to the right is a copy of a billboard which was used to promote the cast.

The WICD news opens...note the use of the peacock in the first picture at left.  Here's the best example of the improved graphics during the early 00's,
as a serious investment was made by Sinclair to improve the look of the local newscasts of WICD. 
Compare this look to the earlier look above with the anchor lineup pictures.


Here is a series of pictures from broadcasts of local news of the era.  Pictured here is former reporter Larry Lawley doing a live shot from Champaign, then it's Aubrey Mika and Jim filling in for Lauren during "First News at Five,"  then it's morning weathercaster Jay Searles, Andrew Miller from the golf course and finally Doug Quick with Keith Page with the "Storm Team" weather during a Noon newscasts from 2001..

"American Dreams" was filmed in and around Philadelphia and told the story of the Pryor family during the 1960's.  It began it's run in 2002.  Stars included Breittany Snow, Tom Verica, Gail O'Grady, Will Estes, Jonathan Adams, Vanessa Lengies, Sarah Ramos, Rachael Boston and Arlen Escarpeta.  In spit of less than steller ratings, the critics loved this one and NBC hung on until it was cancelled in 2005.

"Ed" was produced by David Letterman's production company and starred Tom Cavanagh, Julie Bowen, Josh Randall, Jana Marie Hupp and Lesley Boone.  It ran on NBC from 2000-2004.







"ER" continued it's run on Thursday night's during the 00's.  Even after many cast changes over the years, the series remained popular, but not to the success it enjoyed during the 1990's.







From 1998 to 2006, "Will and Grace" aired on NBC and became part of "Must See TV" Thursday night.  "Will and Grace" was nominated for 83 Emmys during it's run, winning 16 of the awards.  It starred Eric McCormack, Debra Messing, Sean Hayes, Megan Mullally and others.




"Montel" continued his run on WICD during the afternoon block at 3PM until the network switch.  WICD lost an hour of programming during the late afternoon, and "Montel" then made his way to WAND after September 5th, 2005.



Josh Samuels WICD Sports Director and anchor, picture from 2003.



"Live with Regis and Kelly" continued it's successfull run on WICD as part of the morning lineup, dividing the "Today" show in two.  The first two hours of "Today" ran from 7 to 9am, followed by "Live with Regis and Kelly" and then the final hour of "Today" from 10am to 11am.
"Senfeild" continued to be the heart of the the evening programming onWICD from the mid 1990's through the NBC affiliation years and beyond.




This is me at one of the last live broadcasts I did doing weather for WICD as an NBC affiliate during the Illinois State Fair in 2005.  At the fair we handed out hand fans which had the new ABC logos of Channel 15 and 20.



Continued on Part 7.....click here to continue.

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updated 6/30/2008
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