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(Left): CBS "Eye" logo
from 1990. (Right): A graphic from CBS campaign "Get Ready" from 1989.
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CBS Daytime a long time ratings leader continued through the 1990's
with daytime dramas "The Bold and the
Beautiful," "The Young and the
Restless,"
"Guiding Light" and
"As The World Turns."
The
longest running program in broadcast history continues
to be on the CBS/WCIA schedule. "Guiding
Light" premiered on CBS
Television even before WCIA was on the air, in June of 1952 and
continues to this day. The actual program began on CBS Radio
making the span of this series at over 68 years! It began on
January 25, 1937. "The Young and the
Restless" premiered on CBS daytime March
26, 1973 and continues to this day. "The Young and the Restless" is set
in Genoa City and tells of the struggles
of the Abbott and Newman families.
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This sitcom was the story of a group of outspoken women who
were partners in an interior design business called
"Sugarbakers." The show "Designing
Women" starred Delta Burke,
Dixie Carter, Jean Smart, Annie Potts and assistant Meschach
Taylor. It ran on CBS from 1986 through the early 1990's.
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This short lived CBS sitcom starred Matt Frewer(Max Headroom
on HBO) as a eccentric doctor who is associated with a small medical
clinic in Rhode Island. His character was Dr. Mike Stratford, in
"Doctor, Doctor" which
featured the song "Good Lovin" by the Rascals,
and aired on CBS from 1989 to 1991.
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A promo graphic for "Wiseguy."
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One of the most successful TV movie franchises established
by CBS was for "Lonesome Dove."
It began in 1989 |
William Shatner hosted "Rescue
911" on CBS beginning in 1989
and was a reality based program shoing emergency workers acting on
situations(some reinactments) but virtually all of them had happy
endings, showing the victims after recovering from their tragic
circumstances.
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| This was a spinoff of "The
Golden Girls" with just a
coupleof the original stars wet in a hotel. |
"The Famous Teddy Z"
refers to Teddy Zakalokis played by Jon
Cryer as a mailroom clerk working for a talent agency, when he is
mistaken by a famous client as an agent and keeps up the role in spite
of the resentment of Al Rocco(pictured above) as Al Floss. It ran
on CBS from 1989 to 1990. The
situation was based on a real life story of agent Jay Kantor when he
ended up representing Marlon Brando.
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It was another western, with a twist, it was modern day with
a martial arts expert, Chuck Norris. "Walker Texas Ranger" ran on
CBS from 1993 to 2001. |
Another of the CBS TV Movies of the era, this one from the
early 90's entitled "Menu for Murder."
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One of the many specials over the years based on the "Candid
Camera" franchise. This one ran in the early 90's and
featured
earlier routines of the original black and white series, mixed with new
segments featuring the theme of automobiles.
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| The 1990 series "Evening
Shade" starred long time movie icon Burt Reynolds
as former football pro, Wood Newton as a high school coach at his local
high school. It also starred Marilu Henner as his wife, Hal
Holbrook as his father-in-law, and a great supporting cast of Ossie
Davis, Charles Durning, Elizabeth Ashley, Michael Jeter and others.
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A graphic taken from the animated CBS Special Presentation
opening. This one is from the early 1990's. |
"The
Rosie O'Donnell Show" was a syndicated show shown on WCIA during
the
1990's. It ran during the daytime schedule at 9am and later at
3pm. Here she is pictured with long time TV talk show and game
show creator Merv Griffin. |
"Cosby" originally a
major hit for NBC on Thursdays,
returned in syndication on WCIA as a nightly strip series at 6:30pm for
a time.
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"The Nanny"
premiered on CBS in 1993 where it continued
through 1999. It starred Fran Drescher, Charles Shaughness,
Daniel Davis, Lauren Lane, Nicholle Tom, Benjamin Salisbury and
Madeline Zima. The plot revolved around Fran Fine, who was
employed as a nanny for Maxwell Sheffield a wealthy and widowed
Englishman.
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"Murphy Brown" was
probably the best show to date based in
the setting of TV news. It began on CBS in 1988 and continued
through 1998. It held the
Monday, 8-8:30pm CT slot for most of it's run. Candice Bergan
played the title character. Other characters included co-anchor
Jim Dial, played by Charles Kimbrough, Frank Fontana by Joe Regalbuto,
Corky Sherwood Forest by Faith Ford and Miles Silverberg by Grant Shaud..

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Here's a promo shot of Canice Bergen as Murphy Brown showing
how she dealt with small children.

Murphy Brown created a stir and probably
contributed to the
downfall of former Vice President Dan Quale in his run for President
when he criticized Murphy Brown for having a child out of wedlock.
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"Dr. Quinn
Medicine Woman" was a rare series which appealed to all ages
and was
"family friendly" plus...it had a western setting. The only
"western" on the schedule.
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CBS telecast of Super Bowl 21.
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Graphic for NFL Today on CBS during the 80's
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Brent Musburger on "The NFL Today" broadcast on CBS.
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A scene from an animated graphic for CBS Sports.
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"The Early Show" was
the title of the early morning CBS News
program which competed with"Today Show" and "GMA."
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"Frazier" was a spinoff of the longrunning NBC series
"Cheers." Here it's shown because WCIA picked it up in
syndication during the early 00's.
Here
are stars of Frazier, including Eddie the dog.
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"Two and a Half Men"
ran on CBS from 2003 to the present and
stars Charlie Sheen, Jon Cryer, Angus T. Jones, Marin Hinkle, Holland
Taylor and othes. This capture is of a promo graphic with the
WCIA logo. |
The 2002-2006 seasons included "Still Standing" a CBS
sitcome starring Mark Addy, Jami Gertz, Taylor Ball, Renee Olstead,
Soleil Borda and Jennifer Irwin. |
WCIA's 50th Anniversary(1953-2003)
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In 2003 WCIA celebrated
it's 50th Anniversary. The station hosted a meeting with former
staffers which was video taped and included in an hour long special. It
featured a look back into the some of the history of the station.
It was great to see the many WCIA personalities who we were acquanted
with throughout the years and how they've changed(along with us as
well).
What is featured here
are pictures of the various WCIA personalities featured on
the Anniversary show.
(All
pictures from the Ed Mason Collection)
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Chris
Meyer was the Chief Executive Officer and son of August Meyer, the
original President of Midwest Television owner of WCIA, WMBD and KFMB.
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Fred
Sorenson, was the first News Anchor and News Director of WCIA.
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Ed
Mason was "Captain Eddie" along with host of "The Hop", Director,
Producer, Writer and Account Executive. He later became Local
Sales Manager at WICD
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Paul
Davis was News Director from the mid 1960's through the late 1970's at
WCIA. He later became News Director at WGN-TV.
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Tom
Jones was former host of "SunUp" as well as weekend sports anchor and
did voicer overs at WCIA.
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Larry
Waters was behind the scenes at WCIA as Production Manager(later
becoming Operations Manager at WICD)
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Dave
Shaul became News Director from the late 1970's through the Nextar
ownership change in 2000.
He's now with WDWS/WHMS radio in Champaign.
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Mary
Sue Kruger was Promotions Director at WCIA, having done weather and
other commerical appearances from the late 1960's into the early 1990's.
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Steve
Kelly was Sports Director at WCIA from the late 1980's into the late
1990's. He is now at WDWS/WHMS Radio in Champaign.
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WCIA celebrated
it's
50th Anniversary in 2003 with a TV special which featured most of the
various personalities over the years,with one or two very notible
exceptions. It's said that because of pending litigation
Jerry Slabe and Marta Carreira
had to be left out of all on-air mentions. It's too bad
that WCIA had to re-write it's own history for such an occasion.
A segment of the Anniversary Special listed it's many News Anchors over
the years, the names of Jerry Slabe and his wife Marta were ommited.
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| It began in 2000, "The
Survivor" was a reality based show which struck a nerve
with the public to become CBS' Number One show. A limited run
series(each story goes for a few episodes then concludes). |
Here is the CBS Graphic for the show "Survivor." There
are actually 12 seasons(or limited runs-there's more than one "season"
each year). The particular logo to the left is from "Survivor:
Panama Exile Island" the 12th "season" of the series. |
"Everybody Loves Raymond"
ran on CBS from
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"Yes
Dear" premiered on CBS in October
of 2000 and continued through 2006. The
sit com is about two young couples and their views on being
parents. Starring Jean Louisa Kelly, Anthony Clark, Liza Snyder
and Mike O'Malley. |
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The "CSI" franchise was a major part of
the CBS prime time lineup during the 00's.
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After
spending seasons on NBC, "JAG"
moved to CBS where it did much better in the ratings.
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"Hack" was a series
based on the life on a disgraced former
policeman and his rebuilding his life. He ended up driving a taxi
in Philadelphia. It premiered on September 27, 2002, with it's
final episode on March 13, 2004 running for two complete seasons. |
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| "Criminal Minds" features
an elite squad of FBI profilers
who seal with the criminals with the most twisted minds and anticipate
their next moves before they strike again. This one premiered on
September 22nd, 2005 on CBS. |

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"King of Queens" aired
on CBS from
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Bob Barker is now in his 35th season as the host of "The
Price is Right." It's been a staple of CBS daytime during
that
time since 1972. The syndicated version which ran during 1972
starred Dennis James as host. Other syndicated versions were
hosted by Tom Kennedy and Doug Davidson. The daytime version was
expanded to one hour in 1975.
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From 2006 "Everybody's
Watching CBS" |
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"The Late Show with David
Letterman" began on CBS on August
30th, 1993 after a rather long lengthy controversy in the TV world
about who would replace Johnny Carson after his retirement from "The
Tonight Show." The story has been told in the book and movie "The
Late Shift." The show started out winning the late night talk
war, but later was overtaken by "The Tonight Show." Letterman,
though, continues to entertaintain a very loyal late night
audience on CBS and WCIA.
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Bob Schieffer stepped in to anchor the CBS Evening News
after the retirement of Dan Rather. Over the years, some of the
most well known journalists in the world have been a part of it's
history. From Douglas Edwards, to Walter Cronkite and Dan Rather,
it has been an institution over the years on CBS and WCIA. This
is from early 2006.
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"CSI" was an
innovative, new type of crime drama showing the
characters using cutting edge forensic tools to examine particular
cases. This series continues to be a ratings winner for CBS
having been in the top 10 over the last 6 seasons.
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In 2006, it was announced that Katie Couric would replace Bob Schieffer
as the anchor of the CBS Evening News after being a number of years
with NBC and the "Today Show." After several months of hoopla,
her premiere took place in September of 2006.
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Psychologist, or life strategist but a very popular TV
host. Phil McGraw was a frequent guest with "Oprah" and spun off
his own series in the fall of 2002. This syndicated show was
picked up as a companion piece to "Oprah"
on WCIA. It ran weekday
afternoons at 3-4pm CT.
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"Oprah" has been a
long running syndicated success story for
WCIA for a number of years from the 90's through today.
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Here is a promotional graphic telling of the repeat telecast
of "Oprah" on WCFN late night.
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The most current, as least as of 2006 with Oprah's
hairstyle. Much has been made of the many, many different looks
of the TV talk show host over the years.
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"Ellen DeGeneres" Show
in syndication has become a regular
on WCIA at 9am.
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More to Come
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The original name of Quick-cast was replaced by "Fast-cast"
after the use of the term "Quick cast" by WICD's Douq Quick.
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Long time weather caster, protoge of Mr. Roberts, Judy
Fraser has been a part of the WCIA lineup since 1976.
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Judy Fraser is only the second regular nighttime
weathercaster since WCIA went on the air in 1953!
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WCIA's "The Morning Show" in 2006. Pictured is
Jennifer Hendricks and Anne Dill.
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News Graphics part one which introduced the 5pm newscast in
2006
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News Graphics part two. Notice the colors of orange
and blue, effective use of the colors of the University of Illinois.
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Robert Reese, WCIA Meterologist from "The Morning Show."
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Another shot from "The
Morning Show" in 2006. Pictured
is Robert Reese and Anne Dill.
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Judy and Jennifer Roscoe from the News at 5pm, 2006.
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Jennifer Roscoe has been at WCIA since 1993. Here she
is anchoring the 5PM news in 2006.
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Jennifer Roscoe with the latest anchor, Mike Benton.
He replaced Michael Marsch, who was the first anchor after the Jerry
Slabe debacle. Dave Benton joined the station in 2005.
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Here is a shot of the WCIA news set from 2006.
Jennifer Roscoe is the lonely anchor seated. It was seen during
the credits of a 5PM newscast.
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The WCIA anhor team from early 2006. Judy Fraser, Dave
Benton, Jennifer Roscoe and Jason Elliott.
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WCIA is owned by Nexstar Broadcasting Group, Inc.
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