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WCIA, Channel 3, Champaign, Illinois, Part 2
BETA VERSION TEST




WCIA The Era of Strong Personality TV  (1963-1979)


WCIA Becomes More Colorful


Even though it appeared that WCIA was able to pass CBS network programming in color in the mid 1950's, CBS very little programming in color after 1958.  It wasn't until 1965 WCIA added local capabilities to bring central Illinois color programming.  With this move, WCIA was able to broadcast movies, the network and eventually local news, weather and sports along with any other locally produced programs.

On August 19th, 1965 "The CBS Morning News with Mike Wallace" became the first network news program broadcast in color.  The same evening,  "The CBS Evening  News with Walter Cronkite" was the first half hour network newscast broadcast in color, but wasn't regularly in color until January 31, 1966.

By 1965, half of the primetime schedule was broadcast in color.  By the fall of 1966 the entire primetime broadcast schedule was broadcast in color.  CBS was the last of the three networks to do so, in spite of being the first to broadcast in color in the early 1950's.  CBS suspended color broadcasting throughout the rest of the 50's into the early 60's mainly because CBS would have had to purchase equipment from RCA, the owners of NBC their competitor.






(top above): Super Super Sunday, January 22, 1966 was the day WCIA began to broadcast local programming in color.
(above): Even the local production of "The Barn Dance" was broadcast "now in color!"


WCIA Remains at 509 South Neil


The decision was made to not develop the site proposed by Midwest Television in the 1950's on far south Neil Street, US-45 south of Champaign.  The site was developed during the early 1960's as Par Three Golf Course and Driving Range....and the Studio Lodge Motel. 

It appeared that at least for the foreseeable future, WCIA would remain at 509 South Neil in Champaign, the original studio location from 1953.  The picture at left is more than likely from the late 1960's or early 1970's.  The sign on the building stated "The station for central Illinois news."   Those pictured, from left to right, were Paul Davis, Mr. Roberts and Tom Jones.

WCIA Statistics 1963

Power: 100kw vis, 50.1kw aur: antenna 940'
Studio: 509 South Neil, Champaign, Illinois
Licensee: Midwest Television Inc.
Network: CBS-TV 
National Sales Rep: Peters, Griffin, Woodward 
Rate: $1,200          Color: Network, Video tape: RCA (2)
August C. Meyer, president
Clara R. Meyer, vice-president
Guy F. Main, executive vice-president
James Fielding, director of operations
Robert L. Myers, director of engineering
Gerald P. Johnson, sales manager
Leonard N. Davis, national sales manager
John T. Ketterer, film buyer
William J. Helms, production and sales service manager
Robert D. McMullin, news director
Washington attorney: Covington and Burling

(from Broadcasting Yearbook 1964)



WCIA Participates in a Life Changing Event for Many

"The Beatles on "The Ed Sullivan Show" on February 9th,1964.  The songs featured included: All My Loving, Till There Was You, She Loves You, I Saw Her Standing There and I Want to Hold Your Hand.  On that first appearance over 73 million people watched the Beatles.  During this show most normal activities in America came to a standstill.  They appeared eight more times on "The Ed Sullivan Show" over the years.  They received $10,000 plus expenses for their mini-concert.

I remember watching the Beatles' appearances on WCIA/CBS during those dark days of  1964 after the Kennedy Assassination.  Never again will a popular music group have the impact on TV and America!  --Doug Quick


WCIA News 1960's

Paul Davis (above) is pictured at the news desk....with the sponsorship logo posted on the set. 

(Above): Mr. Roberts with the Illinois and Indiana weather map as broadcast on WCIA in the early 1960's.
(Left): TV Guide ads for WCIA after the color conversion.  Paul Davis featured at the far left, then Tom Schoendienst, WCIA Sports Director from 1968.
 



(Above from the top):  Gene Robinson at the news desk; the "Third Report" or late night newscast with the WCIA set in the early 1960's; WCIA sports anchor Tom Jones from the set.






CBS Shows Airing on WCIA 1964-1965 (The Black and White Years)
"Dick Van Dyke Show" "The Smothers Brothers Show" "My Three Sons" "Andy Griffith Show" "Trials of O'Brien"
"Tennessee Tuxedo and His Tales" Saturday AM
"Love of Life"
daytime
"I Love Lucy"
daytime
"Jackie Gleason Show" "The Beverly Hillbillies"

"The Lucy Show" "My Living Doll" "Secret Storm"
daytime

"Perry Mason"
"The Joey Bishop Show" "Gilligan's Island" "The Baileys of Balboa" "Gunsmoke" "Hogan's Heroes"
"The Steve Lawrence Show" "Password"
daytime
"Lassie" "Search for Tomorrow"
daytime
"Hazel"
"Linus the Lion Hearted"
Saturday AM
"Many Happy Returns" "As the World Turns"
daytime
"To Tell the Truth" "Lost in Space"
"Mighty Mouse Playhouse"
Saturday AM
"Slattery's People" "Candid Camera" "Petticoat Junction" "CBS Reports"
"Sky King" "My Favorite Martian" "The Cara Williams Show" "The Defenders" "Tom and Jerry"
"Green Acres"
"Art Linkletter's House Party" daytime
"Rawhide"
"The Guiding Light"
daytime
"I've Got a Secret"
"Edge of Night"
daytime
"Marshall Dillon" "Douglas Edwards with the News-CBS"
"Gomer Pyle-USMC" "Quick Draw McGraw"
Saturday AM
"Danny Kaye Show" "Heckle and Jeckle"
Saturday AM
"Real McCoys"
daytime
"The Ed Sullivan Show" "My Friend Flicka"
Saturday AM
"What's My Line?" "The Red Skelton Show" "The Munsters" "Dick Van Dyke Show"
daytime
"Captain Kangaroo"
daytime
Syndicated Shows Airing on WCIA 1964-65

"Wanted Dead or Alive"
"The Big Picture" "Adventures in Paradise" "Woody Woodpecker"
"Popeye"
"Yogi Bear" "Huckleberry Hound" "Championship Bowling" "Davey and Goliath"
"Peter Gunn"
WCIA Local Productions (other than newscasts)
"Sunup"
with Tom Jones
"The Hop"
with Ed Mason















It would be much easier to feature the popular shows of the era....those still on the air and common to viewers today, but I've chosen to feature programs you wouldn't ordinarily see on TV today.  Such as this one "The Smothers Brothers Show."  This was the sit com (not the variety show) which aired on CBS from 1964-65.

(Videos from the Doug Quick You Tube Channel)

"My Living Doll" was yet another sit com starring Bob Cummings.  It aired on CBS from 1964-65.  The show with a similar genre that that of "Bewitched" or "I Dream of Jeannie."  In this series, the female lead was played by Julie Newmar, and she was not a witch or a jeannie, but a robot. 

"Password" was a staple on CBS during the 1960's and was scheduled in daytime and even prime time for a while.  This is from 1963, and features the guest players: Betty White and Jack Paar.  Allen Ludden was the host.  This aired just after the marriage of Mr. Ludden and Betty White.








"As the World Turns" aired on CBS daytime from the 50's through today.  This particular episode features the original commercials and is a great representation of the daytime serials (soap operas) of the day.


Ann Marshall was a local girl from Springfield, Illinois with her early beginnings at WICS on  "Pegwill's Circus."  See WICS-History page 1.  This complete episode of  "My Favorite Martian" features the star Bill Bixby, Ray Walston and occasional guest Ann Marshall.
 


"Captain Kangaroo" was the CBS signature daytime children's show of the 1950's and 60's.  Here is just the opening of the weekday (and sometimes Saturday) edition of the show from the 60's.

All videos are courtesy of You Tube:

(all videos are from outside sources and my
be deleted at any time)









(from TV Guide 1965-67, the Doug Quick Collection)





Tom Jones, Sports Anchor, Host



Tom Jones during his years at WCIA served as a Sports anchor, as well as a host of the early morning 7:30am talk show "Sun-up" which aired on WCIA during the 1960's. 

One thing about Tom, most viewers were not aware of was he was confined to a wheel chair.  The studios, had a multiple of floor levels throughout.  The studios, offices, etc were all built on different levels which necessitated the building of ramps throughout the building.  Ramps which remain today.

Tom was active in local activities, many of which brought attention to those who were disabled.  The local challenger baseball league was named in his honor.








WCIA, Channel 3 Program Schedule for the week of  October 16-22, 1965   
Monday-Friday sign-on to 6pm
Monday-Friday, October 18-22, 1965

6:30 am   Sunrise Semester
7:00 am   Farm, Weather, Reports
7:05 am   CBS News-Mike Wallace
8:00 am   Captain Kangaroo-kids
9:00 am   I Love Lucy-sit com, 1
9:30 am   Geography-Education
10:00 am Andy Griffith-sit com, 1
10:30 am Dick Van Dyke-sit com, 1
11:00 am Love of Life-serial
11:25 am CBS News Brief
11:30 am Search for Tomorrow-serial
11:45 am Guiding Light-serial
Noon  CBS News
12:10 pm Farm Report-Lloyd Ummel
12:15 pm News, Weather, Markets
12:30 pm As the World Turns-serial
1:00 pm   Password-game
1:30 pm   House Party-game
2:00 pm   To Tell The Truth-game
2:25 pm   CBS News Brief-Douglas Edwards
2:30 pm   Edge of Night-serial
3:00 pm   Secret Storm-serial
3:30 pm   Early Show-Movie
5:00 pm   (MON: Woody Woodpecker-COLOR; TUE & THU: Popeye; WED: Yogi Bear; FRI: Huckleberry Hound
5:30 pm   CBS News-Walter Cronkite
6:00 pm   WCIA News

Saturday, October 16, 1965

6:30 am   Sunrise Semester
7:00 am   Captain Kangaroo-kids
8:00 am   Heckle and Jeckle-COLOR
8:30 am   Tennessee Tuxedo-COLOR
9:00 am   Mighty Mouse-COLOR
9:30 am   Linus-COLOR
10:00 am Tom and Jerry-COLOR
10:30 am Quick Draw McGraw -COLOR
11:00 am Sky King-adventure, 1
11:30 am Lassie-adventure, 1
Noon      My Friend Flicka-adventure, 1
12:30 pm What Do You Say?-local interview
1:00 pm   Let's Look at Learning-education
1:30 pm   Movie- "The Clock" (1945)
3:00 pm   Family Theater-drama, 1
3:30 pm   Championship Bowling-syn
4:30 pm   Barn Dance-country music, hosted by Marvin Lee-COLOR
5:00 pm   The Hop-Ed Mason
6:00 pm   News, Weather, Sports
6:30 pm   Jackie Gleason-variety, comedy
7:30 pm   Trials of O'Brien-legal drama
8:30 pm   The Loner-western
9:00 pm   Gunsmoke-western
10:00 pm Wanted Dead or Alive-western, 1
10:30 pm  News, Weather, Sports
11:00 pm  Movie "How to Marry a Rich Uncle" (1958)


Sunday, October 17, 1965

9:00 am   Lamp Unto My Feet-religion
9:30 am   Look Up and Live-religion
10:00 am Camera Three-public affairs
10:30 am Herald of Truth-relgion
11:00 am Davey and Goliath-relgion
11:15 am Changing Times-report
Noon      Movie "Tarzan and His Mate" (1934)
1:45 pm   Great Moments in Music-infomercial
2:00 pm   Pete Elliott-Football
2:15 pm   Pro Football-Bears vs. Vikings (Viking quarterback Frank Tarkenton), Jack Buck and George Conner call the game
5:00 pm   20th Century-documentary hosted by Walter Cronkite
5:30 pm   Polka Parade-music hosted by Dick Sinclair- COLOR
6:00 pm   Lassie-adventure -COLOR
6:30 pm   My Favorite Martian-sit com -COLOR
7:00 pm   Ed Sullivan-variety -COLOR
8:00 pm   Perry Mason-legal drama
9:00 pm   Candid Camera-comedy -COLOR
9:30 pm   What's My Line?-panel quiz
10:00 pm News, Weather, Sports
10:30 pm Adventures in Paradise-adventure, 3
11:30 pm  Night Call-relgion, Dr. James Hine



Monday, October 18, 1965
6:30pm to sign-off

6:30 pm   To Tell the Truth-quiz
7:00 pm   I've Got a Secret-quiz
7:30 pm   Lucille Ball-sit com -COLOR
8:00 pm   Andy Griffith-sit com -COLOR
8:30 pm   Hazel-sit com, -COLOR
9:00 pm   Steve Lawrence-variety
10:00 pm News, Weather, Sports
10:30 pm Movie "The Sniper" (1952)




Tuesday, October 19, 1965

6:30 pm   Rawhide-western
7:30 pm   Red Skelton-variety -COLOR
8:30 pm  CBS News Special- "The Making of the President 1964" David L. Wolper's adaption of Theodore H. White's best seller  (pre-emption of "Petticoat Junction")
10:00 pm News, Weather, Sports
10:30 pm Movie "Ambush at Tomahawk Gap" (1953) -COLOR


Wednesday, October 20, 1965

6:30 pm   Lost in Space-sci-fi adventure
7:30 pm   Beverly Hillbillies-sit com -COLOR
8:00 pm   Green Acres-sit com -COLOR
8:30 pm   Dick Van Dyke-sit com
9:00 pm   Barbra Streisand (special) "My Name is Barbra"
10:00 pm  News, Weather, Sports
10:30 pm  Movie "Count the Hours" (1953)

Thursday, October 21, 1965

6:30 pm   Munsters-sit com
7:00 pm   Gilligan's Island-sit com -COLOR
7:30 pm   My Three Sons-sit com -COLOR
8:00 pm   Movie "Ocean's 11" (1960)
10:00 pm News, Weather, Sports
10:30 pm Movie "Sayonara" (1957)
12:15pm  Peter Gunn-crime drama

Friday, October 22, 1965

6:30 pm   Wild, Wild, West-western
7:30 pm   Hogan's Heroes-sit com -COLOR
8:00 pm   Gomer Pyle, USMC-sit com
-COLOR
8:30 pm   Smother's Brothers-sit com
9:00 pm   Slattery's People-drama
10:00 pm News, Weather, Sports
10:30 pm  Movie "The Barbarian and the Geisha" (1948) -COLOR
12:15 pm  Peter Gunn-crime drama


Program titles in bold print are network origination
Program titles in italic are local in origination, all or in part from the WCIA studios with local talent listed. 

1 off network syndicated to network
3 syndicated off network to stations


(TV Guide from the Doug Quick Collection)





WCIA Picks Up a Springfield Signal

After making several attempts to bring a full powered UHF station to Springfield to broadcast the signal of WCIA, it wouldn't be until 1967 for Midwest Television to gain such a station.  The allocation of channel 49 was moved from Jacksonville, Illinois to the Capitol City with the approval of a UHF translator for WCIA.  Even though it wasn't a full powered facility, W-49-AA would go on the air in 1967.  The addition would give Midwest Television broadcast stations for Channel 3-Champaign, 31-Peoria, 71-LaSalle and 49-Springfield.



WCIA vs. Cable TV


During the 1960's, and even through the 1970's, Midwest Television fought local cable systems to maintain a monopoly on CBS programming.  Cable companies in Paxton, Kankakee were two of the communities which border other TV markets and wanted to bring outside CBS signals into their communities.  One argument in favor was the many times in which WCIA preempted popular CBS programs to broadcast University of Illinois sports.  Many viewers complained that they had a right to bring in outside signals from Chicago to add to their station lineups.  This attitude toward cable TV as being "the enemy" virtually eliminated any cable TV advertising on WCIA throughout much of it's history.




(Above): TV Guide ad for a prime time movie (and a network pre-emption) from 1967.  The ad includes WCIA at Channel 3 or Channel 49.

(from TV Guide, The Doug Quick Collection)

(Below): A WCIA and a WCFN Id from the 1980s after Channel 49 became a "full power" station and a four letter call sign was issued.

(From WCIA)




CBS Color

By January of 1966, CBS was broadcasting about half of it's schedule of programs in color, while NBC was virtually 100% color.  ABC was still just slightly behind CBS in hours being broadcast in color. 

There were several shows broadcast in color on CBS which had to convert from previous seasons of black and white programming.  Among those included "Gilligan's Island," "The Wild, Wild West" and the "Andy Griffith Show." 

As the network made the change to color, the promotional announcements for those shows would be promoted as being "...in color on CBS."

Each of the programs would be preceded by  the 10-second CBS color logo shown at left.  This was comparable to the NBC peacock and the ABC color logo used before each color program.





CBS Shows Airing on WCIA 1966-67  (The Color Years)
"Lassie"
"Captain Kangaroo" "Gentle Ben" "Lost in Space"
"Shazzan"
Sat AM

"Underdog"
Sun AM
"My Three Sons"
"What's My Line?" "The Secret Storm"
daytime
"Red Skelton Hour"

"Gilligan's Island" "Pistols and Petticoats" "Andy Griffith Show"
daytime
"Tom and Jerry"
"Petticoat Junction" "The Real McCoys"
daytime
"The Carol Burnett Show" "Hogan's Heroes"
"The Edge of Night"
daytime
"Moby-Dick"
Sat AM
"It's About Time" "Gomer Pyle USMC"  
 
"Mission: Impossible" "The Lucy Show" "I Love Lucy"
daytime
"Superman/Aquaman Hour"
Sat AM
"Run, Buddy, Run" "The Lone Ranger"
Sat AM
"The Beverly Hillbillies" "Love is a Many Splendord Thing" daytime
"The Wild, Wild, West"
"Guiding Light"
daytime
"He and She"
"The Dick Van Dyke Show"
"The Ed Sullivan Show"
"The Road Runner Show"
"Jericho"
"Love of Life"
daytime
"The Danny Kaye Show"
"To Tell the Truth"
daytime
"Gunsmoke"

"The Garry Moore Show"
"Daktari"
CBS Sports
"Good Morning World"
"Green Acres"
"Cimmarron Strip"
"As the World Turns"
daytime
"Candid Camera"
"Space Ghost"
Sat AM

"Family Affair"
"The Herculoids"
Sat AM
"Mannix"
"Search for Tomorrow"
daytime
Syndicated Shows Airing on WCIA 1966-67

"The Rifleman"
"Perry Mason"
"The Flintstones"
"Championship Bowling"
"Popeye/Roger Ramjet"
"Zoorama"




WCIA Local Productions (other than newscasts) 1966-67
"The Hop"
"Barn Dance"




WCIA, Channel 3 Program Schedule for the week of  February 4-10, 1967   
Monday-Friday sign-on to 6pm
Monday-Friday, February 6-10, 1967

6:30 am   Sunrise Semester
7:00 am   Farm, Weather, Reports
7:05 am   CBS News-Joseph Benti
8:00 am   Captain Kangaroo-kids
9:00 am   Candid Camera-comedy, 1
9:30 am   Beverly Hillbillies-sit com 1
10:00 am Andy Griffith-sit com, 1
10:30 am Dick Van Dyke-sit com, 1
11:00 am Love of Life-serial
11:25 am Doctors House Calls
11:30 am Search for Tomorrow-serial
11:45 am Guiding Light-serial
Noon      WCIA News-Dave Shaul
12:10 pm Farm Report
12:15 pm News, Weather, Markets
12:30 pm As the World Turns-serial
1:00 pm   Password-game -COLOR
1:30 pm   House Party-game -COLOR
2:00 pm   To Tell The Truth-game -COLOR
2:25 pm   CBS News Brief-Douglas Edwards -COLOR
2:30 pm   Edge of Night-serial
3:00 pm   Secret Storm-serial
3:30 pm   Early Show-Movie
5:00 pm   (MON: Yogi Bear-COLOR; TUE & THU: Popeye; WED: Woody Woodpecker-COLOR; FRI: Huckleberry Hound-COLOR
5:30 pm   CBS News-Walter Cronkite -COLOR
6:00 pm   WCIA News, Weather, Sports -COLOR

Saturday, February 5, 1967

7:00 am   Captain Kangaroo-kids
8:00 am   Mighty Heroes-COLOR
8:30 am   Underdog-COLOR
9:00 am   Frankenstein Jr.-COLOR
9:30 am   Space Ghost-COLOR
10:00 am Superman -COLOR
10:30 am Lone Ranger -COLOR
11:00 am Road Runner -COLOR
11:30 am Beagles -COLOR
Noon      Tom and Jerry -COLOR
12:30 pm Farm Report-Lloyd Ummel
1:00 pm   Community Action-local public affairs
1:30 pm   Let's Look at Learing-education
2:00 pm   Championship Bowling -syn, -COLOR
3:00 pm   Basketball -Purdue vs. Michigan, Bill Fleming does play by play, syn
5:00 pm   The Hop-Ed Mason
6:00 pm   News, Weather, Sports -COLOR
6:30 pm   Jackie Gleason-variety, comedy -COLOR
7:30 pm   Mission Impossible-drama -COLOR
8:30 pm   Pistols 'n Petticoats-western sit com
9:00 pm   Gunsmoke-western -COLOR
10:00 pm  News, Weather, Sports -COLOR
10:30 pm  Movie "The Highwayman" (1951) -COLOR   and "The House of Dracula" (1945)  Trebor hosts the second feature


Sunday, February 6, 1967

9:00 am   Lamp Unto My Feet-religion
9:30 am   Look Up and Live-religion -COLOR
10:00 am Camera Three-public affairs
10:30 am Breakthru-relgion
11:00 am Davey and Goliath-religion -COLOR
11:15 am Senator Dirkson-political report
Noon      Film Feature "Outdoor Country"
12:15 pm Changing Times-report
12:30 pm CBS Golf Classic-golf
1:30 pm   Sports Spectacular -COLOR
3:00 pm   Children's Flims -"Skinny and Fatty" hosts Kukla, Fran and Ollie
4:00 pm   Password-game, -COLOR
4:30 pm   Amateur Hour-variety talent contest -COLOR
5:00 pm   21st Century-documentary hosted by Walter Cronkite
5:30 pm   Zoorama-San Diego, syn
6:00 pm   Lassie-adventure -COLOR
6:30 pm   It's About Time-sit com -COLOR
7:00 pm   Ed Sullivan-variety -COLOR
8:00 pm   Smothers Brothers-variety, comedy -COLOR
9:00 pm   Candid Camera-comedy -COLOR
9:30 pm   What's My Line?-panel quiz -COLOR
10:00 pm News, Weather, Sports -COLOR
10:30 pm  Hawaiian Eye-drama, 3
11:30 pm  Night Call-relgion, Dr. James Hine



Monday,  February 7, 1967
6:30pm to sign-off

6:30 pm   Gilligan's Island-sit com -COLOR
7:00 pm   Mr. Terrific-sit com -COLOR
7:30 pm   Lucille Ball-sit com -COLOR
8:00 pm   Andy Griffith-sit com -COLOR
8:30 pm   Family Affair-sit com, -COLOR
9:00 pm   To Tell the Truth-quiz -COLOR
9:30 pm   I've Got a Secret-quiz -COLOR
10:00 pm News, Weather, Sports -COLOR
10:30 pm Movie "Three for the Show" (1955) -COLOR




Tuesday, February 7, 1967

6:30 pm   National Geographic-special "Alaska" -COLOR (preempted: "Daktari")
7:30 pm   Petticoat Junction-sit com
8:00 pm   College Basketball- Illinois at Iowa, Tom Schoendienst and Dave Downey do play by play (pre-empts "Red Skelton" and "CBS News Reports")
9:30 pm   Deputy- syn, 3
10:00 pm News, Weather, Sports -COLOR
10:30 pm Movie "Jazz Boat" (1960)
12:15 pm Medic- syn, 3


Wednesday, February 8, 1967

6:30 pm   Lost in Space-sci-fi adventure -COLOR
7:30 pm   Beverly Hillbillies-sit com -COLOR
8:00 pm   Green Acres-sit com -COLOR
8:30 pm   Gomer Pyle USMC-sit com -COLOR
9:00 pm   Danny Kaye Show-variety, comedy -COLOR
10:00 pm  News, Weather, Sports -COLOR
10:30 pm  Movie "Odongo" (1956)
12:15 pm  Deputy- syn, 3

Thursday, February 9, 1967

6:30 pm   Coliseum- variety -COLOR
7:30 pm   My Three Sons-sit com -COLOR
8:00 pm   Movie "The Caretakers" (1963)
10:00 pm News, Weather, Sports -COLOR
10:30 pm Movie "Song Without End" (1960) -COLOR
12:15pm  Peter Gunn-crime drama

Friday, February 10, 1967

6:30 pm   Wild, Wild, West-western
7:30 pm   Hogan's Heroes-sit com -COLOR
8:00 pm   Movie "Good Neighbor Sam" (1964) -COLOR
10:15 pm News, Weather, Sports -COLOR
10:30 pm  Movie "Man of a Thousand Faces" (1957)
12:30 pm  Peter Gunn-crime drama


Program titles in bold print are network origination
Program titles in italic are local in origination, all or in part from the WCIA studios with local talent listed. 

1 off network syndicated to network
2 The first name is unknown but the anchors last night was "Ummel"
3 syndicated off network to stations


(TV Guide from the Doug Quick Collection)
 











 






"The McCoys" was presented as part of the CBS daytime schedule and shown on WCIA.  It was originally on ABC in 1957 as "The Real McCoys" but moved to CBS for the fall of 1962.  It was the first show of the genre called "rural comedies" such as "The Andy Griffith Show," "Green Acres" and the "Beverly Hillbillies" among others.  It would air on CBS in a slightly different format than its beginning, from 1962 to 63. 


Under the heading of "they can't all be winners" would be this CBS series called "It's About Time."  It was the 60's with the space race....but what if a couple of astronauts landed on earth and found they had gone back in time to the stone age.  This one starred Jack Mullaney and Frank Aletter as the astronauts....along with Imogine Coca, Joe E. Ross and Mike Mazurki. 
 

Here's an example of the variety show "The Danny Kaye Show."  He was extremely popular in movies of the 40's and 50's....was a philanthropist for the United Nations and its various children's charities....and a star of his own variety show on CBS.  From 1963-67, his show would be an occasional series airing on Wednesday nights from 9 to 10.  This is the opening of one such show...it appears to be a kinescope of a live broadcast.









  "Good Morning World" was produced by the group who would bring us "That Girl" on ABC a few years later.  This CBS seres would air from 1967-68 and star Joby Baker, Ronnie Schell and Billy DeWolf....along with a very young Goldie Hawn-before her appearance as part of the cast of NBC's "Laugh In."



Saturday mornings were important to kids who awaited the day off from school.  At this time the networks took the time period seriously....as it was a big money making venture.  Breakfast cereal, toys and other products directed to kids were big business at the time.  This is a promotional spot for a Hanna-Barbara product produced for CBS.
  


"Space Ghost" one of those popular Saturday morning shows with a great theme song.  This is from 1966.

Courtesy of You Tube:

(these videos are from an outside source and my
be deleted with no notice)






Paul Davis, Reporter, Anchor and News Director of WCIA News


Fifteen year old Paul Davis began his broadcast career at WCRA Radio in Effingham, Illinois.  His mother was one of the first female news directors in broadcasting at the southern Illinois radio station.  He attended the University of Illinois in Champaign-Urbana.

Mr. Davis joined the news department at WCIA in 1960 and became news director in 1967.  During his time at WCIA, Channel 3 would be noted as having one of the highest audience shares for local news among all of the television stations in the country.  He would anchor the evening and late night newscasts from the early 1960's to 1980 and be a part of a legendary team of WCIA anchors including Tom
Schoendienst (sports) and Mr. Roberts (weather-pictured below with Mr. Davis). 

Paul Davis, was instrumental in the hiring of also legendary, Jerry Slabe, from WAND in 1978.  In 1980 Mr. Davis' 20-year tenure at WCIA would end with his move as news director at WGN-TV in Chicago. 






(top): Mr. Roberts with Paul Davis
(bottom above): Paul Davis and Mr. Roberts from 1978.
(pictures from WCIA)

(top): Paul Davis interviewing a local citizen after the assissination of President Kennedy in 1963
(bottom above):  Paul Davis and Mr. Roberts
(pictures from WCIA)

(far top): Paul Davis from TV Guide-Doug Quick collection
(above middle): Paul Davis in the 1960's
(bottom above): Paul Davis pictured during the WCIA 50th Anniversary Special broadcast on WCIA.
(middle picture from WCIA, bottom above from Ed Mason Collection and WCIA)






CBS Shows Airing on WCIA 1968-69  (In addition to many shown above)

"Here's Lucy"
"The CBS Thursday
Night Movies"
"Hawaii Five-O"
"The Bugs Bunny and
Road Runner Show"
"The Jonathan Winters Show"
"Lancer" "The Jim Nabors Hour"
"The Doris Day Show"
"Wachy Races"
Sat AM
"The Governor and J.J." "Blondie" "Mayberry R.F.D" "The Leslie Uggams Show"
"Get Smart" "60 Minutes" "Batman and Robin"
Sat AM
"The Good Guys"
"The Glen Campbell Goodtime Hour" "Archie" "To Rome With Love" "The New Adventures of Superman" "Medical Center"
Syndicated Shows Airing on WCIA 1966-67
 "Perry Mason"
"Tightrope!"       
    








WCIA, Channel 3 Program Schedule for the week of  April 26-May 2, 1969
Monday-Friday sign-on to 6pm
Monday-Friday, April 28-May 2, 1969

6:30 am   Sunrise Semester
7:00 am   CBS News-Joseph Benti
7:30 am   Sunup-hosted by Tom Jones
8:00 am   Captain Kangaroo-kids
9:00 am   Here's Lucy-sit com, 1 -COLOR
9:30 am   Beverly Hillbillies-sit com 1
10:00 am Andy Griffith-sit com, 1 -COLOR
10:30 am Dick Van Dyke-sit com, 1
11:00 am Love of Life-serial, -COLOR
11:25 am CBS News-Douglas Edwards -COLOR
11:30 am Search for Tomorrow-serial, -COLOR

Noon      WCIA News-Dave Shaul
12:10 pm Farm Report
12:15 pm News, Weather, Markets
12:30 pm As the World Turns-serial
1:00 pm   Love is a Many Splendored Thing-serial, -COLOR
1:30 pm   Guiding Light-serial, -COLOR
2:00 pm   Secret Storm-serial, -COLOR
2:30 pm   Edge of Night-serial
3:00 pm   Linkletter Show-variety, -COLOR
3:30 pm   Early Show(Dialing for Dollars)-Movie
5:00 pm  The Flintstones-animated sit com, -COLOR
5:30 pm   CBS News-Walter Cronkite -COLOR
6:00 pm   WCIA News, Weather, Sports -COLOR

Saturday, April 26, 1969

6:30 am   Sunrise Semester-French literatrue, -COLOR
7:00 am   Go-Go Gophers-Color
7:30 am   Bugs Bunny/Road Runner-COLOR
8:30 am   Wacky Racers-COLOR
9:00 am   Archie-COLOR
9:30 am   Batman/Superman-COLOR
10:30 am Herculoids -COLOR
11:00 am Shazzan! -COLOR
11:30 am Jonny Quest-1-COLOR
Noon      Moby Dick -COLOR
12:30 pm Lone Ranger -COLOR
1:00 pm   Picture This -unknown -COLOR
1:30 pm   Movie "The Las Vegas Story" (1952)
2:00 pm   Championship Bowling -syn, -COLOR
3:00 pm   CBS Golf Classic- filmed series/last of the series -COLOR
4:30 pm   Marvin Lee Show-country music, -COLOR
5:00 pm   Stan Hitchcock- unknown -COLOR
5:30 pm   Petticoat Junction-sit com, 4 -COLOR
6:00 pm   News, Weather, Sports -COLOR
6:30 pm   Jackie Gleason-variety, comedy -COLOR
7:30 pm   My Three Sons-sitcom  -COLOR
8:00 pm   Hogan's Heroes-sitcom -COLOR
8:30 pm   Movie "How I Spent My Summer Vacation" (1966)
10:15 pm  News, Weather, Sports -COLOR
10:45 pm  Movie "The Warrier Express" (1960) -COLOR 


Sunday, April 27, 1969

8:00 am   Tom and Jerry-COLOR
8:30 am   Aquaman-Color
9:00 am   Lamp Unto My Feet-religion -COLOR
9:30 am   Look Up and Live-religion -COLOR
10:00 am Camera Three-public affairs -COLOR
10:30 am The Answer-unknown format/source -COLOR
11:00 am Davey and Goliath-religion -COLOR
11:15 am Roger Ramjet-COLOR
Noon      Let's Look at Learning -educational
12:55 pm  World of Sport-COLOR
1:00 pm   to be announced- 5
3:30 pm   Young People's Concert -directed by Leonard Bernstein  SPECIAL/COLOR
4:30 pm   Amateur Hour-hosted by Ted Mack, variety talent contest -COLOR
5:00 pm   21st Century-documentary hosted by Walter Cronkite, -COLOR
5:30 pm   Zoorama-San Diego, syn
6:00 pm   Lassie-adventure -COLOR
6:30 pm   Gentle Ben-adventure, -COLOR
7:00 pm   Ed Sullivan-variety -COLOR
8:00 pm   Smothers Brothers-variety, comedy -COLOR
9:00 pm   Mission Impossible-drama, -COLOR
10:00 pm News, Weather, Sports -COLOR
10:30 pm  Perry Mason-legal drama, 3
11:30 pm  Car and Track-automotive review, 2 -COLOR


Monday,  April 28, 1969
6:30pm to sign-off

6:30 pm   Gunsmoke-western -COLOR
7:30 pm   Here's Lucy-sit com -COLOR
8:00 pm   Mayberry R.R.D.-sit com -COLOR
8:30 pm   Family Affair-sit com, -COLOR
9:00 pm   Carol Burnett-variety, comedy -COLOR
10:00 pm News, Weather, Sports -COLOR
10:30 pm Perry Mason-legal drama, 3
11:30 pm Tightrope!-crime drama, 3




Tuesday, April 29, 1969

6:30 pm   Baseball- Cubs at Phillies in Philadelphia's Connie Mack Stadium, Lloyd Petit and Jack Brickhouse report the game, 3, 6 -COLOR
9:00 pm  CBS Reports-COLOR
10:00 pm News, Weather, Sports -COLOR
10:30 pm Movie "Gunfight at Red Sands" (1965) -COLOR



Wednesday, April 30, 1969

6:30 pm   Glen Campbell Goodtime Hour-variety, music -COLOR
7:30 pm   Good Guys-sit com -COLOR
8:00 pm   Beverly Hillbillies-sit com -COLOR
8:30 pm   Green Acres-sit com -COLOR
9:00 pm   Hawaii Five-O-crime drama -COLOR
10:00 pm  News, Weather, Sports -COLOR
10:30 pm  Movie "Fraulein" (1958) -COLOR


Thursday, May 1, 1969

6:30 pm   Queen and I-sitcom -COLOR
7:30 pm   Jonathan Winters Show-variety, comedy -COLOR
8:00 pm   Movie "Madison Avenue" (1962)
10:00 pm News, Weather, Sports -COLOR
10:30 pm Movie "The Egyptian" (1954) -COLOR


Friday, May 2, 1969

6:30 pm   Wild, Wild, West-western
7:30 pm   Gomer Pyle USMC-sit com -COLOR
8:00 pm   Movie "Gigot" (1962) -COLOR
10:15 pm News, Weather, Sports -COLOR
10:30 pm  Movie "Inherit the Wind" (1960)
12:30 pm  All-Star Wrestling- 2 -COLOR


Program titles in bold print are network origination
Program titles in italic are local in origination, all or in part from the WCIA studios with local talent listed. 

1 off network syndicated to network
2 first run syndication
3 syndicated off network to stations
4 replay of previous CBS broadcast and pre-empted by local movie on Saturday night when it was originally aired
5 to be announced....I would assume the slot was probably filled by a movie
6 Cubs baseball preempted the following CBS shows:  "Lancer," "Red Skelton" and "Doris Day"



(TV Guide from the Doug Quick Collection)








WCIA News 1964-1969


WCIA has enjoyed a special history when it comes to their local news product.  As mentioned before during the History of WCIA-Part 1, whether it was intentional or just an accident, a decision was made to off set the broadcast times of the evening and late night broadcast times of the WCIA news. 

The other local heritage stations, for most of the time during the 1950's had broadcast local news at 6 and 10pm.  It was also an era when the network news broadcasts were 15-minutes long most airing at 6pm.  The local stations would then broadcast it's local news at 6:15 to 6:30pm.  The late night local news would air from 10 to 10:15pm, although there were also some broadcasts of 30-minute local newscasts at 10pm. 

WCIA would air it's local news at 6:30pm and at 10:30pm.  The reason, most likely, was to collect TV news audience across central Illinois in Springfield, Decatur, Bloomington and Danville without any challenges from the local stations in each of those cities.  This would establish WCIA as a regional news service for many years to come....even after WCIA moved the broadcast times to the more traditional times of 6 and 10pm in 1959.   During the 1960's and 70's, WCIA would have one of the largest single market shares of local news viewing in the country.

Another unique factor which helped make WCIA the central Illinois regional news station was the long running news anchor staff.  The combination of Paul Davis, Tom Schoendienst (sports) and Mr. Roberts (weather) would carry Channel 3 to number one across central Illinois from the early 1960's to the mid 1970's.  Even though, WCIA was number one across central Illinois, the individual local stations in Springfield, Decatur would still have the largest news audience in their respective cities, WCIA would pick up enough audience from Champaign, Danville and the surrounding areas of central Illinois with minimal UHF TV service, to take it statistically to number one for many years.

In 1963 Robert D. McMullin was listed as WCIA News Editor (News Director).  Mr. McMullin is pictured at left from an unknown live broadcast on Channel 3.  He would remain as WCIA's News Director until 1967.  Paul Davis would take the reins of the Channel 3 News where he would continue through 1979.





(Top):  A TV Guide ad for WCIA and CBS News from 1967. 
(from TV Guide, the Doug Quick Collection)


(Bottom): WCIA News Editor (News Director), Robert D. "Don" McMullin
(from WCIA)
























This late decade entry to the CBS prime time schedule was "The Governor and J.J." starring long time movie musical star Dan Dailey and Julie Sommars as the Governor Drinkwater and his daughter Jennifer Jo, shortened to J.J..  This sit com ran from 1969 to 1972.


CBS News evening newscast in 1968 was anchored by Walter Cronkite.  In this clip his headline story was the assassination of Martin Luther King Jr..  The visibly shaken Mr. Cronkite was one of the most respected newscasters of the era.
 

With the success of "Manix" on CBS, older episodes of "Tightrope" starring Michael Conners were syndicated to local stations in the late 1960's.  This clip is from the original network run on CBS in 1959 and 1960.   WCIA ran "Tightrope" as part of it's late night schedule.
 












"Mission Impossible" premiered on September 17, 1966 and ran through early 1973.  Steven Hill was the first leader of the IMF (from 1966-67), when he was replaced by Peter Graves in 1967.   Other major cast members were Martin Landau, Barbara Bain, Greg Morris and Peter Lupus.  This hit CBS series ran primarily on weekends being moved from Saturday, Sunday and Friday nights during its network run and on WCIA.
 


The second incarnation of "Blondie" on television starred Will Hutchins, Patricia Harty and Jim Backus and aired on CBS from September 1968 to January 1969.  Only 14 episodes aired of this less than popular CBS series.
 

Here's an example of CBS sports coverage:  The Chicago Bears-Green Bay Packers 1969 pre-season broadcast on CBS.  Even though it was broadcast in color, live on network....this is a filmed kinescope of the broadcast....part one of several.

Courtesy of You Tube:

(these videos are from an outside source and my
be deleted with no notice)





WCIA Statistics 1969
Power: 100kw visual, 20 kw aural, antenna 940-feet
Studio: 509 South Neil, Champaign, Illinois
Licensee: Midwest Television
Network: CBS
National Sales Rep: Peters, Griffin, Woodward



Rate: $1,300
Color: Network, slides, film, tape
August C. Meyer, president
Clara R. Meyer, vice-president
Guy F. Main, executive vice-president
James Fielding, director of operations
Robert L. Meyers, assistant to president
Gerald P Johnson, sales manager
Darrell Blue, program director
John T. Ketterer, film buyer
William J. Helms, prod. and sales mgr
Paul Davis, news director
Washington attorney: Mckenna & Wilkinson

(from Broadcasting Yearbook, 1969)








"Barn Dance" was a Saturday afternoon tradition
 during the 1960's and 70's.  Various local country-western
talent was featured, with long time host
Marvin Lee and his Band.
Picture is from WCIA's 50th Anniversary website.











(Click on each thumbnail image above to see a larger version of each poster) 
"Soulside" was produced by WCIA as part of their public affairs committment to the community during the late 1960's and early 1970's.  It dealt with issues of the Black community of Champaign-Urbana and Central Illinois.  It was originally hosted by former NFL player, actor, artist Harold Bradley Jr..  "Soul Side" was a 30 minute show which aired at seems at various times on the WCIA schedule, including Sunday at 6PM, as well as week nights during prime time at various days and times.  Some of the subjects touched on were housing, jobs, health issues, politics, music, culture, lifestyles and more.  Included here are a few of the posters produced by the Art Department at WCIA during the time of the shows airing.  Other hosts included Beverly Murray, Tom McDaniel, Quenten Bradford and Anne Franklin.   It's also noted just how progressive the production and subject matter was for central Illinois television at the time.  It's the dedication to the community and the efforts of WCIA and it's staff members during it's history which gives the station the reputation it has enjoyed over the years.  The posters above are just a few of the many pictures which were submitted to this website.  If you have a particular request for any "Soulside" program you might remember, but not featured here, e-mail your request.  I may have it on file.


Many thanks toJohn Steege(son-in-law of Harold Bradley Jr.) who
contributed the reproductions of the original posters from "Soulside" on WCIA.
Also, thanks to other Harold Bradley Jr. family members,
Oliver Bradley as well as Kevin and Michaela Brown,  who contributed

information about "Soulside" and "Close Up" which also featured
the efforts of Mr. Bradley.












Sources:
Broadcasting-Telecasting Magazine
The Urbana Courier Newspaper
The News-Gazette Newspaper
The Decatur Herald Newspaper
The Bloomington Pantagraph Newspaper
The Danville Commercial-News Newspaper
The St. Louis Post-Dispatch Newspaper
TV Guides (1964-1969) from the Doug Quick Collection
Danville Public Library
Champaign Public Library
Decatur Public Library
Urbana Free Library
You Tube
The Complete Directory to Prime Time Network TV Shows
       by Tim Brooks and Earle Marsh
 Total Television by Alex McNeil

Contributors:
Bob Lee for the vast majority of the program titles screen grabs
Ed Mason and the Ed Mason Collection
Paul Davis
Bill Roberts
John Steege(son in law of Harold Bradley)
Oliver Bradley
Kevin and Michaela Brown
Downey Hewey
Wayne Brasle
WCIA
Marvin Lee
The Doug Quick You Tube Channel






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updated  11/16/2012
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