Area CHR Radio History

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Area CHR Stations in Central Illinois and the Midwest

Here is a group of stations which got my attention back from the early 70's through the mid-late 70's. I have worked with a few of these, such as my long time association with WDNL, WTIM-FM(later WEEE, now WQLZ), WDZ and WDBR. These are the things I remember about the formats and the stations along with some noted contributions. Just when I thought I had completed all that could be done....along comes more information about some of these stations. Updates continue as more history is collected.....check back often. So, enjoy in alphabetical order.... To hear the audio click on the PLAY button. You'll need Real Audio.

KGRS(FM) 107.3 Burlington, IA

I discovered KGRS when I was at Western Illinois University during 1976-77. It was airing Drake-Chenault's XT-40 format pretty much the way Drake would have set it up. The station was formerly KBUR-FM and programmed a beautiful music format when it was changed to KGRS and the Drake-Chenault XT-40 format on December 31st, 1975. Not much local input other than commercials and the usual weather breaks, local PSA's and the back timed instrumental cuts leading into ABC network news at :15. I visited the station in early '77 and saw the station was running a Harris 9000 system using Revox reel to reel recorders/players as playback only decks(Why they were using the more pricey record/playback decks as playback decks is a mystery to me). They were following the Drake-Chenault formula to the letter. I found it interesting the FM automation was located what seemed to be miles away from the KBUR(AM) studios within the sprawling facility on Roosevelt Road on Burlington's west side. The antenna array was somewhat strange as well, as it had separate antennas for horizontal and vertical polarization. KGRS now...

thanks to Tim Brown from KBUR/KGRS/KBKB/KBKB-FM for his contribution

KGRS(FM), 107.3FM, Burlington, Iowa
This air check is from 11:06pm to 11:45pm, April 15, 1976. A good example of following the Drake-Chenault format. Nothing fancy here. Listen for dead air. Obviously a reel had run out, and wasn't changed.

WBNQ(FM) 101.5 Bloomington, IL

My earliest recollection of WBNQ, goes back to 1971 or so, when the station was broadcasting an automated oldies format from Draper-Blore “Olde Golde,” the same format that WDZ(1050AM-Decatur) was airing. Denny Adkins, the WBNQ PD at the time, said the station dropped the format because of problems with quality and updates and replaced it with Drake-Chenault's “Solid Gold” format. WBNQ was doing a great job in localizing the station and going far beyond the basic design of the Drake format. The station had what was the best broadcast facility in central Illinois during the 70’s. The original FM automation, another Gates product, overlooked the main office and lobby from its loft. The studios are still at that location on the south west side of Bloomington, on the old belt line, US 66. WBNQ today....

Comments: I remember listening to WBNQ in 1973 from a Dairy Queen located on Eldorado Street in Decatur(across from Millikin University). The DQ always ran WBNQ as background music at their Brazier dining room. I remember it was airing the Draper-Blore format "Olde Golde." It was there I developed a curiosity and interest in automated radio and ate many strawberry sundaes. Then, later when it took the Drake-Chenault format "Solid Gold" and it was similar to WDBR, I was impressed with just how different the Bloomington station made that format sound! Really quite impressive!

WBNQ Gates automation taken sometime in early 1977. It shows, from left to right, the Gates 55, 4 Ampex reel to reels, the random select carousel controller and carousels, the main control unit with cart decks. Interesting to note, much of the automation shown here ended up at WDAN(AM) in Danville back in the late 70's.

	WBNQ(FM), 101.5FM, Bloomington, Illinois This air check was recorded during a thunderstorm during a hot 1974's summer's overnight. No commercials, just music and lots of oldies blended with a few currents. This is an aircheck of around 45 minutes of air time with the Drake-Chenault "Solid Gold" format.
	WBNQ(FM), 101.5FM, Bloomington, Illinois This air check was recorded during the 8am hour on August 16th, 1976. The station was using the Drake-Chenault XT-40 format.
	WBNQ(FM), 101.5FM, Bloomington, Illinois This air check was taken on Easter Sunday, 1977. This is a half hour scoped down once again using the Drake-Chenault XT-40 format.

WCVS 1450AM Springfield, IL

WCVS(formerly WCBS) was the first top 40 rocker in Springfield. Some of the jocks of the early to late 60’s included “Skinny Jim” Palmer, Jim Wingo, Doug Segal, Steve West, Greg Thomas and others. The station was very active with teens in the area and maintained it’s popularity until FM rocker WDBR came about in the early 70’s. The station is now WFMB-AM, and programs satellite sports with some local talk. The calls for classic rocker WCVS are being used by former Virden station WRVI(FM) and is co-owned by Clear Channel's Country WFMB-FM and sports/talk WFMB-AM. WCVS(FM) now... WFMB(1450AM) now...

WDZ(AM), 1050 Decatur, IL

WDZ is well known as Illinois' first commercial radio station having it's early days of broadcasting from Tuscola, Illinois as station 9JR. It's also regarded as the third oldest in the nation. The date was March 17, 1921 when WDZ began to broadcast grain market reports for the agricultural community twice an hour between long stretches of dead air. It was reported that there were a total of two receivers in the area to actually hear the original broadcast. It was originally licensed to operate at 350 watts of power at 833kc. The station changed frequency to 1080 kc as power output was reduced to 10-watts in 1923. The original station broadcast from an antenna that was a simple wire strung between a couple of buildings in Tuscola. To that date it appeared that there were only tree radio stations on the air at the time. They were KDKA in Pittsburgh and WGY in Schenectady, New Jersey. By 1927 the station was given a full time licence to broadcast at 100-watts as it broadcast with the slogan, "The Buckle of the Corn Belt." That arrangement didn't last long as the Radio Act of 1927 once again changed to licence of WDZ to broadcast only during the daytime at 1070 kc. Again in 1936 the power changed to 250-watts, but so did the frequency now at 1020am. Broadcasts continued to come more regularly over the years and by 1941, WDZ had a new home with a 250-foot tower broadcasting mostly agricultural information to it's audience from it's frequency at 1020 kc and at 1,000 watts. Entertainment did come to play though, with the broadcast of live entertainment, mostly "hillbilly" music and humor. The station drew performers from Kentucky, Tennessee and other hotbeds of "hillbilly" music and talent. One of the "stars" of the station who went on to a national career in show business was Smiley Burnette who later teamed with Gene Autry on network radio and in the moves and TV.

The station had a short wave remote broadcast facility by 1938 in a panel van which traveled the area to broadcast from the various towns in it's coverage area. In 1941 the frequency was changed to 1050 kc, where it remains today. During that time the station broadcast a variety of entertainment programs such as children's programming, local big band music shows, contests, religious programming and it's mainstay "hillbilly" music and comedy. Also in the late 1930's WDZ added four broadcasting studios in other Illinois communities. Studios were opened in Danville, Mattoon, Effingham and Paris. Each location had their own "studio band" for while which would host programming from these remote locations, broadcast on short wave back to the master control in Tuscola to be broadcast to the midwestern audience.

By 1949, the owners of WDZ found that a move to Decatur would benefit the station in bringing more profitability and more programming options. At that point the history of the station blurs. There seems to be more written about the station's early days than it's time from 1950 to the present. With the other local AM station WSOY which was a CBS afilliate from it's time, it could have meant that WDZ would have been an NBC or Mutual affiliate, but being confined to broadcast only during the daytime, this would have not been an ideal situation for a broadcast network at the time. It seems apparent that the station continued it's heavy farm/agriculture programming along with recorded "hillbilly" and western music perhaps with some other block programming from the 1950's through the early 1960's. In Decatur the transmitter was on Decatur's south west side, across the Wabash(Norfolk and Southern) tracks just off Illinois Route 48. The short single tower broadcasts a 1000 watt signal during the daytime on 1050 kc, a clear channel frequency.

Sometime during the early 1970's, the station went through a big change formatically. The automated format "Olde Golde" from Draper-Blore(see Automated Radio Formats) was utilized and promoted which changed the station's variety format to that of Oldies. Later though, around 1972, the station went to it's own automated format which split the broadcasting day between two of it's announcers, separated by a local call in talk show. The station's chief engineer, Fred More, did the morning show with live elements and recorded talk tracks, followed by (first name unkown) Howlett who hosted a midday hour long talk show. The afternoon to sign-off show was recorded on track by Larry Limbach who was also a sales representative of the station. It was owned by Steve Bellinger as Prairieland Broadcasting who was also part owner of the Mumbles Corporation with WWDZ(FM) which went on the air in the mid 1970's as a country station. Both stations by that time, had second floor studios just off of Central Park on Park Street in Downtown Decatur. The author of this website was employed by WDZ/WDZQ during the Summer of 1979 as a salesperson and as a jock with WDZ(AM).

Sometime during the 1990's the station was purchased by WSOY Decatur Inc. and went to a country format, then with the ownership of NextMedia Group to an Urban Format, where it seems to enjoy substantial popularity. With the ownership of NextMedia it's also co-owned with it's former Decatur competitor WSOY/WSOY-FM. (see below). Studios for WDZ and WDZQ are still separate from WSOY/WSOY(FM) and located at 337 N. Water in downtown Decatur. Click here for today's WDZ, Magic 1050.

WDZ(AM) 1050 Decatur, Illinois
Here is about a 30 minute aircheck from July of 1979 while I was at WDZ. Along with being an AE I was also a jock, via talk track. It was one of the strangest formats I'd ever experienced. Basically each voice/talk track was recorded without any knowledge of what was running before or after it aired. No song intros, outtros, no knowlege about where it was running within each hour. The voice track was recorded on reel to reel, while the music was running carts from a carousel within an IGM system. You could "dial in" your talk track intervals to be scheduled every 5 minutes, 7 1/2 minutes, 10 minutes(see WTIM automation). I believe I set mine for every 5 minutes, but based on other events within the hour you couldn't count on all 12 to run each hour. It would more than likely air 9-10.

WDBR(FM) 103.7 Springfield, IL

The first FM station in town was WCVS-FM at 102.9. The FM license of WCVS-FM was surrendered in 1953, and the allocation for 102.9 was moved to Decatur which became WSOY-FM. When WCVS-FM went off the air, the top mast to the WCVS-AM tower on south 4th St. in Southern View/Springfield was used for the transmitter antenna to WICS-TV when it went on the air in 1953. WTAX-FM was Springfield's second FM station. Oliver J. Keller purchased WTAX in 1946 when it was located on the Reisch Building on the west side of the Springfield Square, around the County Building, which is now the Old State Capitol Mall. It was a 100-watt facility and broadcast from a long wire antenna string between two towers on the roof. In the late 40's, WTAX moved to it's location on Bypass 66 between Illinois Route 29 and U.S. 36(later 712 South 31st Street, Dirkson Parkway) where it broadcast from a four legged self supporting tower and went to 1000 watts daytime/250 watts nighttime. Keller died in 1967. Around that time Sangamon Broadcasting consisting of among others, Shelby Harbison purchased the stations. Harbison continued as GM during the Sangamon Broadcasting years and for some time after before retiring. Sangamon Broadcasting was also owner of WDAN/WDNL in Danville, Illinois from 1977 to 1987.

WDBR's Gates SP8-10(above) including the main control unit, 4 single play carts, 2 large cartdecks for time announcements, random select carousel control unit and twin carousels, 4 ampex reel to reel playbacks. The Magnicord record/playback deck aboe the cart machines was used for recording of reels and for an emergency playback when one of the Ampex machinse failed(which was more often that one would think). Note also the large carts on the automation system. Those were time announcements and talk track carts for the various jocks.

WTAX-FM either simulcast or featured an easy listening format using a "home made" automation system developed by the IBEW Local 1292 engineers on staff. Programming consisted of simulcasting WTAX-AM from 6-8AM, then easy listening music with CBS News at the top of the hour. Beginning at 10PM, WTAX-AM would simulcast the easy listening music of WTAX-FM with sign off at 1AM.

At Noon on January 14, 1972, the station began it's Top 40 history with a broadcast of Drake-Chenualt's 48-hour radio special "The History of Rock and Roll" which was followed by Drake-Chenault “Solid Gold” format. Station manager Joe Jackson, who was promoted from engineering, developed the station and led it's building through 1977 when he was transferred to be GM at WDAN/WDNL. Even though the "Solid Gold" format ran from sign on at 5:30AM to 7PM, the station began experimenting with a “like live” format during their Nighttime daypart with local AE, Rich Styles doing the jocking via “talk track.”

It was so successful and Styles gained so much popularity in the market, he eventually hosted a local cable TV dance program. Bob Taylor, who joined the WTAX staff in September of 1971, joined WDBR as host of "The Gold Mine", the station's Sunday Night audience participation oldie show. Bob brought personality to the "Gold Mine" with various features like "Cheap Thrills Trivia", "Dedications on the Huggie Bear Kissy Face" segment and introduced listeners to "the sexy voice secretary." Other station promotions during that time included "The Buck a Throw Picture Show" which took place at Midnight on Friday nights at the Esquire Theater(near McArthur and So. Grand), a concert appearance of the "Raspberries" at the Holiday Inn-East(across from the Capitol Cities Shopping Center) and parking lot sock-hops at a Pizza Hut restaurant(near Catham Road and Lawrence Street). Rich Styles later hosted the "Gold Mine" in the mid to late 70's.

Even though the station was airing a Top 40 format through the 70's, the station still maintained a very heavy news commitment. Newscasters included Coley Cowen, Marge Kimacki, Jo Warfield, Rick Derrick, Tim Schwitzer and the late Patrick Gordon.

Later the next year, Joe Jackson took the station to an all automated “like live” format, becoming “WDBR, 103.7FM, Stereo Rock.” The original jocks were Bob Taylor, Rich Styles and ex-WCVS(AM1450) jock Steve West. Other jocks over those years included Skip Joeckel, Rick Ramsey, Dan Scott, Bob Logan, Diane Martini, Sam Kaiser and others, including this web site host Doug Quick. Read more about the talk track system, and how it worked, at the History of WDNL page on this web site.

The station continued using a newer version of the old Gates SP8-10 with the “like live” format under the logo “Music 104” until the early 90’s, when ownership under Sentry Insurance took the station live. Added competition in the market caused the station to falter during the mid to late 80’s, and they felt the need to go live would bolster their position in the market. WDBR is now owned by SAGA who operates a very successful CHR station and is once again back on top in the Springfield market. The orginal studio at 712 Dirkson Parkway(originally bypass 66, South 31st Street) near Cooke Street was torn town sometime in the early 1990's, although the original 1949 tower and transmitter building remained to broadcast the signals of WTAX and WDBR until a tornado destroyed it on March 11, 2006. The tower was later replaced where it broadcasts from today. WDBR today...

	WDBR(FM), 103.7, Springfield, Illinois This was from December 1972. This is the earliest aircheck I recorded. WDBR was just about one year into the Drake-Chenault Solid Gold format. It was just a couple of months later that WDBR dropped Solid Gold and went with their own automated format. A couple of the future jocks were heard here(also account reps) Bob Taylor and Rich Styles. Long time newsmen at WTAX Dave Anderson and Coley Cowen are also heard.
	WDBR(FM), 103.7, Springfield, Illinois This is from December of 1973. The jock is the late Steve West. So incredibly smooth....he's was known to slide into the studio just seconds before he was to go on the air. From there he would voice track the rest of his show and be finished in no time. Here is a great air check from right before Christmas.
	WDBR(FM), 103.7, Springfield, Illinois Bob Taylor's Gold Mine ran beginning sometime in 1972 while the station was doing the Drake-Chenault format "Sold Gold." It aired every Sunday night from 8 to Midnight through around 1975 when Rich Styles took it over. Bob's interaction with the audience made him a natural when the format was dropped in favor of the self produced automated format. Bob continued as morning jock and in his role of an account executive. You'll also notice him mentioning a fan, who was to work with Bob several years later! This was from New Years Eve 1973.
	WDBR(FM), 103.7, Springfield, Illinois This aircheck is from New Years Day 1974. The DJ was Rich Styles, one of the most popular DJ's in the market at that time. Along with being a jock at WDBR he was also a very successfull account executive and hosted a cable TV dance program for a while.
	WDBR(FM), 103.7, Springfield, Illinois I bring you an air check from WDBR, June 13, 1976. The jock is Skip Joeckel, on talk track through the Gates SP8-10. The segment is from about Midnight to 12:30am. It contains a 8 minute newscast, as WDBR had a heavy news commitment at the time which ran at about 12:23am. I was the very young newscaster. WDBR was known as "Music 104" with TM-Century Jingles.

Comments: The adult CHR format aired on WDBR from 1973 through the late 70's. It was an "adult Top 40" with a scattering of superstar album cuts. No Jackson Five, no Osmonds, no bubble gum of any kind, although, Helen Reddy's "Ruby Red Dress" was included in the playlist. Album cuts included artists like the Doobie Brothers, Livingston Taylor(James' brother), Elton John and others. WDBR's Music Director Steve West was a big fan of Motown and other soul artists of the time. The playlist contained Harold Melvin and Bluenotes, the Spinners, Al Green, Smokey Robinson and Marvin Gaye.

One of several great lineups at WDBR pictured from the late 1970's. This one during a lineup of one of the Illinois State Fair Parades. From left to right: Steve West(10am-3pm), Rich Styles(3pm-7pm), Diane Martini(12Mid-6am), Bob Logan(7pm-12mid) and Skip Joeckel(6am-10am). A billboard from 6th and South Grand in Springfield with the morning lineup of Skip Joeckel(mornings), Pat Gordon(news) and Steve West(mid days). Photos courtesy of Skip Joeckel. Link to Skip: Talk Show's USA Link to Rich Styles: Genesis Marketing Partners
Maybe that's where I learned to appreciate those artists as well. I'm so glad he didn't have to conform to some "cookie cutter" playlist determined by some corporate schmuck in a high rise office, taking payola. Steve, along with Rich Styles were the two people who talked Joe Jackson into allowing me to do a weekend talk track when my time at WTAX was through, as summer help. So while I was a student at Western Illinois University, I did a Sunday afternoon track, along with occasional overnight tracks during the week. It was a terrific experience at a truly outstanding facility and group of people! Steve West is no longer with us having passed away in the early 1990's. Not only was Steve a great programmer and one of the best broadcast voices in the industry, he was also an outstanding TV repairman. I learned a lot from him about recording, choosing, editing and "sweetening" music for automated formats. The last time I visited to Steve he was doing afternoons on sister station WTAX. I couldn't believe he wasn't on WDBR! His talents and abilities were wasted and ignored by the management at the time. With his passing, the Springfield market lost a real pro. The WDBR history segment is my tribute to him. We also note the passing of the former WDBR News Director Pat Gordon in the late 1990's. At the time of his passing he was the morning co-anchor on WICS-TV. thanks to Al Germond for his contribution to the history of WTAX/WDBR!! thanks to Rich Styles, Skip Joeckel, Joe Jackson for their contributions to the history of WTAX/WDBR!!

WLRW(FM), 94.5 Champaign, IL

WLRW was the first stereo FM station in Champaign and was contracted to supply a beautiful music in-store background service and commercials for the Eisner grocery stores in town. WDWS-FM was already "store-casting" to the IGA stores. Frank Stewart, owned Putt-Putt Golf and built WLRW and pretty much paid his operating expenses with the Eisner contract. Sometime in the late 60's, Stewart purchased WKID(1580AM). It’s interesting to note that the Champaign News-Gazette did not include the program listings of WKID along with the other radio listings of the day. Keep in mind that the News-Gazette owned competitor WDWS which was listed. The newspaper competitor the Champaign-Urbana Courier included the listings and advertising of WKID, choosing to omit WDWS. So much for objective journalism of the C-U newspapers! Before 1960, WKID was the original license holder for 103.9FM. Around 1960, 103.9FM went dark and that allocation was later assigned to WTWC which later became WKIO(FM) or K-104. After a frequency change in the early 90's, which was brought about by a Crawfordsville, Indiana FM at 103.9 which interfered with the station locally, the addition of another station in Bloomington at 104.1 and the RF interference which was being experienced by all of the local stations around the transmitter sight of WKIO in the downtown Champaign area. Later “Oldies 104" became WKIO, "Oldies 92" at 92.5FM. Earlier Stewart was in the process of trying to get 24-hour a day broadcast authority for daytimer WKID from the FCC when he died, leaving the stations to the executor managers. By that time, WKID had changed call letters to WCCR and adopted a top 40 format. Later WCCR became WJTX and programmed an oldies format before that of “Oldies 92.5.”

WLRW became an extension of top 40 WCCR(1580AM) sometime in the late 60's or early 70's and featured a country format under new owners (unknown). In fact, it was said call letters WLRW, stood for "We’re the Little Red Wagon." Actually “The Little Red Wagon” was used in advertising for the station when it ran the country format, but the call letters actually originated by being the first stereo station in Champaign-Urbana. The call letters L stood for Left, R stood for Right surrounded by W’s....WLeftRightW.....get it? The station later in the early 70’s used the Drake Chenault “Hit Parade” format and later the “Solid Gold” Drake-Chenault formats on an IGM automation system. Using an IGM automation system had to be a bit of a challenge for the engineers at the station, since IGM designed their systems to use 22.5 kc tones on the music reels they would syndicate to those stations using their systems. Drake -Chenault and other syndicators used 25 kc tones. Eventually, sometime during the late 70’s, the station was taken live, where it's one of the market's leaders today. It’s now owned by Saga Communications with Country sister station WIXY(100.3FM)and Oldies station WKIO(92.5FM). WLRW now.
Visit the former WKIO, which is now WCFF "The Chief 92.5"

Thanks to Fred Seibold, former Station Manager of WCZQ(105.5FM) Monticello for his contribution!!

WLRW(FM) 92.5 Champaign, Illinois
Here is an aircheck of WLRW(FM) from June 19th, 1976 which featured the station running the Drake-Chenault "Solid Gold" format. The station did some local programming with the morning show that ran from 7 to 10am with Jody Anderson, and "Sunday Solid Soul" which ran on Sunday evenings. This aircheck includes a Dr. Pepper commerical with Danville native, the late Bobby Short.

WNNS(FM) 98.7 Springfield, IL

This station went on the air sometime during the late 70’s using an automated urban format. The station was minority owned during that time. Later it went to an automated AC format, and was later purchased by WMAY(AM970). Sometime during the 80’s, it took a live format where it continues to be a successful AC station in the Springfield market, now co-owned with WMAY and WQLZ(92.7FM). WNNS now...

WNNS(FM) 98.7 Sprinfield
Here is an aircheck of WNNS from February 22, 1981 right after it's switch from the Urban format to a light AC. I'm not sure of the syndicator. I believe it was running a Harris System 90 from an office/studio which was located in a complex just east of Walnut on Jefferson in Springfield.

WQLZ(FM) 92.7 Taylorville, IL

See the Early Days/WTIM-FM. The station, actually licensed to Taylorville, began in 1967 as 3K, WTIM-FM and was an extension of daytimer WTIM(1410AM). It was owned by Don Jones PSB, Inc. (other stations included KFIZ, WVLN, WSEI, WMDH and others)during the early to mid 70’s. It used an IGM automation system, along with MOR/Country WTIM(AM), and featured a locally popular beautiful music format. At night, it became a sports outlet for local high school football and basketball, broadcasting the games of the Taylorville Tornadoes, the Pana Panthers and other area high schools as well as St. Louis Cardinal's Baseball. In 1974, the station began a live nightime rock show called “Ovation 7-11” a reflection of the hours of the broadcast. Since the station had no stereo studio, the programming was mono after 7PM being produced from the daytimer WTIM(AM) studios. The only stereo capability was the stereo tape heads in the Scully reel to reel playback machines in the automation. In 1976, the station went to a locally produced a MOR automated format with a call letter change to WEEE(FM), or “W-triple E” and later to an automated AC format "Rock n' Gold" in 1977. During 1977 and 1978, the station also featured a nighttime AOR format. During several ownership changes, the formats and call letters changed at least of couple of times, becoming WTJY for while with a country format, and eventually with an AC format. A couple of owners later sold the station separate from WTIM to the WMAY/WNNS people in Springfield, and that station was moved to their studios, and an upgrade(from 3K to 25K) was made and transmitter sight change between Springfield and Taylorville brought the area WQLZ(FM), now a leading rocker in Central Illinois. WQLZ(92.7FM) today... WTIM-FM(97.3FM) today...

WSOY-FM 102.9 Decatur, IL

	WSOY-FM along with being one of the first FM’s in Central Illinois, it’s grand fathered in at 54,000-watts and originally was an extension of it’s sister station WSOY(1360AM). As far back as the the late 60’s and early 70’s, it was automated country, then during the early 70’s changed to the Peter’s Production’s automated beautiful music format, “Music Just for the Two of Us.” During the early 80’s it switched to the Peter’s “Love Rock” automated format using the logo “Y-103.” The format wasn’t that far away from the Drake-Chenault “XT-40” format in sound, but it wasn’t administered very well. When it first went on the air, it was common to hear one song, followed by one commercial, then another song, another commercial, etc., with no re-entry jingles after the spots. The “Love Rock” was dropped some years later for a satellite rock formats. Y-103 continued to hold the market, until WEJT went on the air to bring some competition to the market in the early 90’s. Y-103 went "live" during early 2000 and continues with a CHR format. Since then, WSOY has had verious degrees of success, and now faces a new owner, having been sold by Archway to Tom Joyner Broadcasting in late 2007. and has seen more success. WSOY-FM now...
	WSOY-FM, 102.9, Decatur, Illinois This is one of the most hideous airchecks ever. The station has just signed on with the automated format "The Love Rock" from Peters Productions. I can't imagine how Peters would feel about this mangling of their format by WSOY. The lesson is never put a format on the air, automated or otherwise, before you've got the bugs worked out. Most of the automated formats at the time operated with a manditory dead roll on all carted material. Obviously WSOY didn't do that in some situations.
Also, the station breaks every formatic rule possible. From a marketing standpoint count the number of slogans used. Not just one, which would obviously be "The Love Rock" they use "Non stop stereo rock", "You are the reason we do what we do...(TM jingle package for Adult top 40 full service stations)", "for all the rock you need", "central Illinois' best rock", "you can always depend on us" etc.. Also, they have the most complex promotion with bumper stickers I've ever heard. The promo alone was longer than this aircheck. They couldn't have gotten any kind of response from this. This was sorta like a Top 40 station programmed by your great grandfather.

WWTO(FM) 105.7 Peoria, Illinois

For most of the last 15 years or so it's been WWCT, Rock 106. In the early 70’s it was WWTO and was another of the Drake-Chenault “Solid Gold” formatted stations, using a Schafer automation system. WWTO also aired the syndicated “Bill Balance” show as drop-ins during the mornings. The syndicated Bill Balance Show was a ground breaking show dealing with adult topics, relationships and some rather frank language for the day. Later the station used a syndicated “like live” format, using tracks from former WLS jock, Kris Eric Stevens, among others. By October of 1973, the station went to, what sounded like a, self produced AC format called “Gentle on Your Mind.” During early 1977, the station was still operating through their automation, while construction was being done to take the station live. During that time it operated “out of phase,” which was surely quite curious for mono radio listeners.

WWTO Schafer automation system with Revox reel to reel decks. In was in the process of being taken apart for a "live" studio format. This was taken in early 1977.

The station later changed calls to WWCT, and went AOR during the late 70’s. The studios during that time were located just a few store fronts down from WMBD, in a second story walk up on S.W. Jefferson. In a more recent move the frequency went though a call letter and format change on September 20th, 2003 and is now WXMP(Mix 105.7), while the call letters went with another lower frequency rimshot station at 96.5. To see the station which operates on 105.7 visit Mix 105.7. To see the station which is now called WWCT visit Rock 96.5.

WWTO(FM), 105.7, Peoria, Illinois
This is a short example of WWTO from August 3, 1973 running the Drake-Chenault "Solid Gold" format. Commercials include one for "Playback" a regional chain of stereo stores which disappeared in the early 1980's.

WWTO(FM), 105.7, Peoria, Illinois
Here's an example of WWTO from 1974. The station dropped Drake-Chenault for it's own home-made format called "Gentle on Your Mind." They actually did a pretty good job of formatics, good image pieces, tight format, but the music mix consisted of a lot of "stiffs." On the check there's also reference to Bill Balance, a syndicated adult talk/music show of the day. Bill was from Peoria, even though his show originated elsewhere. The Bill Balance show ran during morning drive, if I remember right.

WLS 890AM Chicago, IL

OK, WLS wasn't automated, but can you think of a better CHR station from 1960 through the late 80's? Larry Lujack, Tommy Edwards, Fred Winston, John "Records" Landecker, Bob Sirott and others were an inspiration to me and others who later got into the field of radio and perhaps television. Name someone today of equal influence.......it just can't be done. What a shame.....
A WLS Hit Parade Playlist (right) from October 26, 1970. These were published each week and distributed to record stores, discount stores supplied by ABC Records, a distributor/wholesaler. This one is from my personal collection.

WLS, 890AM, Chicago, Illinois
You may have heard Larry Lujack's last show on WLS....this is a few segments of his NEXT to the LAST show from September of 1987 featuring the most incredible segue in radio history. Check it out!

KADI(FM) 96.3 St. Louis, MO

KADI began it's history as an easy listening AM/FM combo known as the "KADI-twins." KADY(AM) and KADI(FM) were owned by local businessman Richard Miller. Under his ownership the format changed several times from the late 1960's through the late 1980's. It was said to be the most successful when it was "progressive rock" during the 1970's. The station was the first FM station in St. Louis to meet with any kind of ratings success during the period. It was also a great alternative to KSHE which was a bit more "hard" than KADI. It had a very free form format which didn't shy away from playing a top 40 song, if it fit the criteria for just being a good song. Artist like Seals and Crofts and America actually fit right in with Uriah Heep and Pink Floyd. It probably was best described as a "superstars" music format within a progressive presentation. Personalities included Radio Rich Dalton, Sam Kaiser, Melissa Knight to name but a few. Features like the "KADI free classifieds" and the weekend oldie show on Sunday's followed by Wolfman Jack was right up there in reaching the 18-34 year old audience at the time. KADI tried to also market it's logo during the 1970's with key chains, t-shirts and bumperstickers much like KSHE. KSHE was probably more successful as it appealed to the "bad boy" demographic who were more likely to display KSHE logoed clothing and bumper stickers(see KSHE below).

Sometime in the late 1970's, KADI suffered a fire which put the station off the air for a time. It later returned to the airwaves broadcasting from a studio on loan from KSLQ(see below). It was to later transition to an adult contemporary format, tightly formated music, highly structured during the 1980's. During the late 1980's the call letters were changed to KRJY, Joy 96 and J-96. Eventually the station would change once again, this time to an oldies format called "Jukebox 96." Miller eventually sold the station to Heritage where the call letters were changed to KIHT, K-Hits 96, with the Greatest Hits of the 70's. It was later purchased by Sinclair where it went to a classic hits format of the 60's-80's. It's now owned by Emmis and called K-Hits 96 with Classic Hits. Middays are hosted by former KADI jock Radio Rich Dalton. Visit them today.....K-Hits96

KADI(FM), 96.3, St. Louis, Missouri
Here's an air check from one of my favorite stations in St. Louis in the mid 70's with Sam Kaiser. It was a great progressive alternative to KSHE as well as the typical top 40 stations in the market. It was a much softer, easier to listen to progressive format . With the likes of Seals and Crofts, CSN, Gordon Lightfoot and other superstars of the 70's the station probably appealed to a more mature top 40 audience probably burnt out by the likes of KSLQ(FM) at 98.1 and KXOK(AM) at 630KC.

KADI(FM), 96.3, St. Louis, Missouri
This is a once great radio station reduced to a shell, thanks to consultants. It's obvious. Sure, there's nothing wrong with the way it sounded here in 1986, but the free form style which attracted me was totally gone. Maybe it was the 80's music....it's no wonder it didn't work. Here's KADI(FM) from June 11, 1986.

KSHE 95.1FM Crestwood/St. Louis, MO

KSHE began broadcasting from a basement of a house in Crestwood during the mid 1960's. It featured a MOR format which was designed to appeal to females. That's where to call letters come from....K-SHE. In the late 1960's, the station began to swing it's format to what was called "underground rock" or "progressive rock." In an effort to appeal to those, particularly male members of the audience, who were not fans of the top 40 formats of KIRL and KXOK, KSHE chose an album oriented format in which artists who were virtually unknown were featured. The format was guided by Ron Elz, who was one of at least several people who played the KXOK franchise jock "Johnny Rabbitt. The format has proven successful since around 1970, with very little changes over the years other than the natural changes in music over the years. The station wrote the book, or so it seems on media marketing and media branding. KSHE probably made a fortune selling products with it's logo on it. Keychains to t-shirts, hats bumper stickers....you name it were all sold by the station at various outlets from the malls to Six Flags. I have seen K-SHE bumper stickers with "Sweet Meat"(the pig) on vehicles from coast to coast. That's quite a reach! It is now owned by Emmis Broadcasting. Visit the station now at KSHE-95

KSHE(FM), 94.7, Crestwood, Missouri
Here's an aircheck of KSHE from 1974. This check features one side of "Dark Side of the Noon" by Pink Floyd and another side of an album from a group called Nektar(great album-I've got it on vinyl).

KYKY 98.1 St. Louis, Missouri

Originally KSTL-FM was part of the KSTL AM and FM combo. The original AM station went on the air in 1948 from studios located at the American Hotel at 7th and Market in downtown St. Louis. The format was called "a wide range of recorded music with no hillbilly numbers or hot jazz....and less yakity yak." In 1960 KSTL had an FM sister station at 98.1 and 76,000 watts. Both AM and FM were simulcast operations from a transmitter sight in East St. Louis. Around 1967 the station was sold to Foreground Music, Inc. It's not known what the format was then, but by the early 1970's the station was sold to Bartell Broadcasting which changed the format to a Top 40 format with a call letter change to KSLQ, or Super-Q. The studios by then were located in Clayton and under Bartell the power of the station was increased to 100,000 watts. KSLQ was pretty much why the AM Top 40 Giant KXOK at the time began to lose audience. The format was a tight blend of pop top 40 hits and high personality jocks, with great jingles, promotions and a processed sound which was far and wide better than the AM KXOK. By 1979, the appeal of top 40 began to weaken, and the competition of other contemporary stations doing more targeted formats began to take a toll. In 1979 the station switched to a more lighter format which was billed as "between Rock and a Soft Place." By 1982 the call letters were changed to KYKY when it was doing a love songs format. Now it's adult contemporary Y 98FM owned by CBS. For more on KYKY....visit Y98FM.

KSLQ(FM) 98.1 St. Louis
The premiere Top 40 CHR FM station in St. Louis. This one is from December of 1973. High energy, high personality, jingles, and certainly more "hip" in the early 70's than AM rival KXOK.

Misc Stations

WFYR(FM) 103.5 Chicago
This one, I believe is from 1977. Recorded at Macomb, Ill from Chicago. WFYR was a 3,000 watt station with antenna on the Hancock. This is quite a haul to Macomb and is quite scratchy. But it is a solid ID. I first WFYR in the mid 70's, and was blown away at the oldies automated format. It was terrific....great mix of 50's-60's....and great thematic jingles. It may have been Drake Chanault, but I can't verify it. Crank it up, it's not very loud.

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